If you are a savvy blogger, then you are most likely familiar with guest blogging. But, why guest blogging is important for business?
Guest blogging is basically writing an article for another blog that you don’t own. Guest posting is a two-way street in which both host, as well a the guest blogger, get benefits.
It creates a fantastic opportunity for both parties because they can easily interact with the new audience and also get new traffic from the web.
Due to several benefits, today online start-ups, as well as established businesses, are in love with guest blogging. They are hiring bloggers instead of traditional marketers to spread their business word online.
If you are a start-up owner and not familiar with the term “guest blogging” then I’m going to tell you that why guest blogging is important for business and how it can increase your business sales and growth.
Want to start a blog? Here is the ultimate guide for starting a profitable blog. The step-by-step process helps you set up a blog and earn income.
4 Reasons You Should Start Guest Blogging Right Now
Here are 4 compelling reasons to start guest blogging for your small business. These reasons also draw attention to why guest blogging is important for the business.
1. Start Building Your Relationships
For a business, networking and building healthy relationships is very important to the stakeholders.
If you are an expert in the specific niche, then guest posting can help you to build good relationships with the new audience as well as with the bloggers. These stakeholders will not only help your business grow but also become a good source of marketing.
2. Great for Search Engine Visibility & SEO Strategy
Blogging on authoritative websites is also helpful for search engine visibility. When you write articles for another blog and include your blog link (usually in the author bio), then these links are crawled by the search engines (on regular basis) that are pointed toward your blog. This is extremely helpful for your blog’s SERP results.
If your blog gets good links from other authoritative sites then it leaves a good impression on the search engine visibility and also improves your overall SEO strategy.
If both things are improved, it means your website ranking; page, and domain authority will be increased dramatically. Your site will start getting new traffic from the web. In this way, there will be more chances of getting business leads and sales.
3. Less Expensive Marketing Technique
Marketing is an important aspect of every business. But today, traditional marketing is becoming less effective.
To get more online visibility, guest blogging is a good technique to market your business. It is a less expensive method to spread your business world to the new and larger audience.
If you are running an online business then guest posting is a great way to represent your business in front of a new audience.
But remember, whenever you write guest articles, avoid selling yourself. Folks look for their problems’ solutions and hesitate to read those articles in which authors try to sell/advertise their commodities. Do not write for the purpose of link building. Write quality contents and offer free solutions to the people.
In fact, offering free solutions in the articles is a great strategy used in content marketing for attracting and building web traffic.
4. New Business Leads & Sales Opportunities
Another great advantage of guest posting is that you can get new business leads. For instance, if you solve people’s problem in your guest blogs then the readers will consider you an expert in a particular niche. They will approach you, follow you, and also visit your business website to seek more information.
If they like your business commodities they will obviously make inquiries. These are the good leads. If you get more leads then there are more chances of sales. More sales mean more chances for profitability.
There are several other benefits you can enjoy if you start your guest blogging for your business. But these are the basic and important reasons why you should start writing content in order to help your business grow.
Before I finish my guide, I think it’s unfair to share brief guidelines on how to find the best blogs for guest blogging.
Here are few steps you need to follow whenever you start guest blogging for your business.
Step #1 – Find blogs for guest blogging
First of all, you need to find blogs or websites that exactly match with your business niche. For instance, if you are running an online store where you sell only fashion products then you should go for fashion or lifestyle blogs.
To find relevant blogs, all you need to search on Google with the following terms:
-Write for Us Fashion blogs
-Contribute to fashion blogs
-Fashion blogs that accept guest blogs etc.
Google will come up with thousands of results. Pick your relevant blogs and see if they are accepting guest blogs. Contact them and ask if they accept guest posts.
Step #2 – Check the website rankings
Before you compile a list of blogs, make sure you check their blog/website metrics such domain and Page authority, Trust and Citation Flow, Alexa Ranking, MOZ Rank and Trust Rank etc.
The higher the metrics, the higher the results you will enjoy 😉
This will help you determine best blogs for guest blogging.