How many times have you clicked the article on your Facebook page, or Google just because of the irresistible catchy headline? A lot of times, right?
Now, tell me.
Have you ever noticed what made you click?
Maybe, some powerful words. A one-line story. A curious question. A new statistic. An emotional state or urgency. An answer you have been looking for. Whatever be the reason, the best thing is that the headline captured your attention and you clicked it. This is what an awesome headline does!