Succeeding on social media has never been more important; Facebook, Instagram, and Twitter are just a few of the platforms that have the power to make or break a business or personal brand in this digital day and age.
Not only do they offer the opportunity to showcase your products and services, but they’re also a way to connect with potential customers around the world, drive traffic to your website, and collaborate with other creatives online. Growing and maintaining an online presence isn’t as straightforward as it might seem though. With more social media users than ever and new trends emerging daily, standing out in an increasingly crowded digital space while staying on top of updates can be challenging.
What is Domestika?
Domestika, the quickest growing online platform for creatives, offers online courses designed to help you take your social media profiles to the next level. Whether you’re just starting out or you’re an established brand looking to increase your following, there’s a course for every social media goal.
Each of them is taught by leading creative experts in their field who have established their own successful strategies online and are passionate about helping others to do the same. You’ll also find a community of over six million creatives at Domestika who you can connect and share your experiences with along the way. Below are some of the social media courses you might be interested in.
Note: Use the exclusive Discount Code SHEMEANSBLOGGING-SMB10 to get the 10% off of any of the following courses!
Stand Out on Social Media with These Courses
Authenticity is one of the golden rules of social media and, for freelancers, it’s an essential part of growing a following of potential customers. Artist, author, and creative entrepreneur Alli Koch runs her own six-figure business in Texas where she develops books, murals, mentoring sessions, podcasts, and much more. Having published two books and worked with clients including Lululemon, The Container Store, and Fossil, it’s fair to say she knows a thing or two about personal branding for creatives.
In this course, she teaches you how to become ‘top of mind’, AKA the first brand that people think of when looking for a professional in your industry. You’ll start with the basics of defining your target audience and understanding your purpose, before moving on to creating content that connects with prospective customers.
The most important takeaway from this course is to do all of that with yourself and your values in mind. The course has been taken by almost 500 people already and no previous experience is needed since Alli walks you step-by-step through the branding process for freelancers. As with all Domestika courses, you’ll also come away with a final project that ties together all the knowledge you’ve learned during the course. In this case, a comprehensive pitch deck that shows who you are, what you offer, and examples of your work to share with potential clients.
YouTube may have launched over 10 years ago but, as a social platform, it’s showing no signs of slowing down. With 2 billion users worldwide, it’s an essential tool for both brands and individuals who are looking to grow their online presence. Establishing a successful YouTube channel doesn’t happen overnight though. Marija Dzemionaite is here to teach you how to overcome the potential challenges that come with succeeding on YouTube. She’s worked at Google Headquarters and for brands including Spotify, Tom Ford Beauty, and MAC, using her expertise to design effective social strategies that attract more organic views.
With 100% positive reviews, this course is an ideal place to begin optimizing your own channel; all you need is a computer. Start by diving into Youtube’s potential for content creators. Then, go behind the scenes of its algorithm and learn how to brand your channel so it’s recognizably yours.
Using a case study of a client brief, Marija then teaches you how to gather information about your goals, audience, and more, as well as how to create content that aligns with them. Discover how to optimize your views with YouTube’s ranking system in mind. Then it’s time for the fun part – recording your first video! Create tags, thumbnails, and keywords to go with it before delving into the don’ts of posting content on YouTube. To finish up, Marija guides you through the most important metrics to track your progress moving forward.
When it comes to establishing a strong online presence, a strategy is an essential place to start. Business and marketing coach Alice Benham has grown a following of over 11K on Instagram thanks to her expertise in helping businesses and individuals discover and achieve their goals. As a self-proclaimed ‘accidental entrepreneur’, Alice started her first business at just 17 years old and has since become a coach, launched a podcast, and built her own retreat where she helps creatives to connect and build successful digital marketing strategies in the heart of the English countryside.
This course is an opportunity for you to create an effective strategy of your own. Alice guides you through designing a plan for success, starting with your end goal, and working backward. Learn to understand the different platforms available to you as a creative and decide which ones offer the most potential for your business.
Discover Alice’s essentials for success; purpose, value, and frequency, and use them to create a strategy in line with your chosen marketing platforms. To finish up, define your brand identity and explore how to evolve your strategy for sustainable success.
You don’t have to be a world-renowned company to succeed on social media. When it comes to building a loyal following, the same rules apply to individuals looking to grow their own personal brand. Social media expert Dot Lung, or The Mother of Dragons as she’s known online, has helped clients like Facebook and Wix build social empires and has been featured in publications like Vanity Fair for her expertise. She might have worked with industry-leading names but Dot’s approach is realistic and achievable; she believes in embracing your mistakes and the lessons that come with them to stand out on social media. In this course, she guides you through building a community around your personal brand and converting fans into trusted customers.
First, find out more about Dot and how she became renowned for her social media knowledge. Dive into the basics of social media marketing by understanding the journey a customer goes on from brand awareness to the point of purchase. Find your niche, analyze the competition, and identify your ideal client to create a strategy for your brand. Then start creating content that is relatable, shareable, and most importantly, worthy of a follow.
For your final project, as well as an effective social strategy, Dot helps you create a month’s worth of content in just one day to maximize your time and convert leads into sales. You’ll also take part in tasks throughout the course to put your new knowledge into practice, from creating an avatar of your ideal client to carrying out a full brand audit.
Instagram has established itself as a must-have marketing tool for businesses of all sizes and specialties since its launch in 2010. Owned by Facebook, it has dedicated business features that are designed to help people communicate with potential customers and expand their online reach. Navigating those features can be challenging though. Dot Lung has a second course with Domestika which is designed to help. This time, she uses her expertise to help you get to grips with Instagram in particular, and, with all the credentials mentioned above, she’s more than qualified for the job.
In this course, Dot teaches you her proven method for building brand awareness and a meaningful connection with your audience. Just as with her previous course, Dot begins by giving you an insight into how she became an in-demand social media consultant. Then she talks you through her seven elements for a strong Instagram strategy; dialogue, relatability, authenticity, giving value, opinions, and niches. You’ll then learn how to create content that your audience follows, shares, and buys from, as well as how to plan it for Instagram’s different formats. Learn to write killer captions, create engaging carousel posts and design branded stories, before diving into the hashtags you should be using for your business.
Dot gives you the tools to skyrocket your Instagram following, and, by taking part in this course, you’ll also get access to a private engagement group to kickstart your online growth. For the final project, create a month-long calendar filled with social posts that are ready to be shared and engaged with.
Vix Meldrew is another Instagram expert whose specialty is personal branding. She has built a following of over 40K on Instagram and founded her own online community for freelancers, entrepreneurs, and brands looking to stand out. There, she creates resources, newsletters, and blog posts, whilst also running her own copywriting business. She believes that finding your niche is the key to succeeding on Instagram and in this course, she gives you the tools you need to do that.
To start with, get to know Vix and find out her favorite resources for creatives, from podcasts to books. Then dive into the branding process, exploring visuals, vision, and voice through your Instagram profile. Next, you’ll learn how to recognize what you offer your followers and who your ideal ones should be with the goal of becoming the go-to person in your online community. Vix walks you through how to give your Instagram account a refresh in line with your vision and how to communicate effectively through your content.
Discover why content pillars are an essential part of building a brand, then look at the pros and cons of each of Instagram’s features to formulate a content plan. You’ll then put everything you’ve learned into practice to start engaging with your followers. Finish the course with a branded Instagram profile and a bank of content focused around your niche that’s written and ready to publish.
For many people, writing is one of the most challenging parts of marketing but it’s also an essential skill needed to do it well. Not to be confused with ‘copyright’ which is related to the ownership of content, copywriting refers to the process of writing text for marketing purposes. Paul Anglin is a senior copywriter and tone of voice consultant who has over twenty years of experience in the field, with clients including Apple, Microsoft, and Dunlop Sports. If writing captions for your social posts is one of your weaknesses, this course is for you as Paul shares his expertise in writing effective copy that captures your intended audience.
Paul begins with the starting point for great copy: a good brief. You’ll use one of his clients as an example to help you define your ideas. Then it’s time to explore Paul’s three key elements for success; insight, challenge, and idea. Find out what good social media copy entails and how to make sure yours is easy to understand while also standing out from the rest.
You’ll come away with the knowledge of how to write effective copy for social media and a comprehensive campaign designed to help you implement what you’ve learned straight away. Not only is this course suited to anyone with an interest in improving their own online presence, but it’s also helpful for people looking to pursue a career in copywriting as the principles covered can be used to create written content for clients.
Want to take more courses?
These are just a few of the social media courses on offer at Domestika. You can also find courses in graphic design, marketing, product photography, and more to help you learn new creative skills that take your business to the next level.
Visit www.domestika.org to find out more.
Remember to use coupon code ‘SHEMEANSBLOGGING-SMB10′ to get additional 10% discount on most courses.
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