Do you mind if I share a secret to content success with you? It lies in creating evergreen content. If you want to rank for search engines and boost content marketing efforts then get familiar with evergreen content strategies.
What is evergreen content and how you can create evergreen content for your blog business? Most new bloggers and online businesses are clueless when it comes to content planning. And, in my experience, this is a fundamental part of growing your blog.
For many blogs, it takes years to define a clear content strategy. Thus, a long time in building a targeted audience.
Today, we are going to dig into evergreen content and why it’s important for your blog business.
What is evergreen content
Evergreen content is relevant and timeless. The content created today will be relevant in the next 5 years or more. A content that never gets expired is also referred to as evergreen content. That means evergreen content is the type of content that lasts forever.
What does evergreen content mean?
Just how evergreen trees retain their leaves throughout the season, the evergreen content is similar to that. This type of content revolves around ideas that always remain relevant to readers and the targeted audience.
Why is evergreen content important?
Let’s suppose you wrote a blog post on the latest trends, news, or maybe a conflicting story.
As soon as you publish the post, you notice an initial burst in traffic! You got thousands of views and you probably made some money and then it starts to tank. Every time this happens, you go from winning to losing.
This happens all the time when you underestimate the power of evergreen content. And, that’s why it’s so important to spend time in creating evergreen content that stays on your blog forever. It should continue to send you traffic over the years. Interesting?
Imagine you could write a well-thought evergreen article on your website and it continues to drive traffic and sales for the next 5 or more years.
Isn’t this a better idea?
Evergreen content for social media is also important. When social media marketers plan content, they make sure to add evergreen posts to their calendars. These types of posts can be re-schedule throughout the year.
What is evergreen blog content?
Evergreen blog content is exactly the same kind of content that appears on business websites. In this case, a blogger aims to write timeless articles on her blog. That type of content is more helpful in building a readership for your blog.
What are the different types of content?
Generally, there are only two types of content to choose from.
- Evergreen content
- Seasonal content
Your blog posts can either be seasonal or evergreen articles. But, there are several content formats or different types of blog posts to write.
Let’s look at both types of content for blogs, and businesses.
- Lasts forever
- Boost SEO
- Build a targeted audience
- Can be updated
- Remain relevant to readers
- Convert really well
- Dies over a short time
- Boost instant traffic
- Not successful in long term results
- Doesn’t help to build authority
Now, let’s talk about how to create evergreen content for blogs and businesses?
How to create evergreen content?
By far, you probably know why you need evergreen blog posts for your blog or business. Now, let’s discuss the steps in brief to create such content.
These steps are just written to give an overview of what extraordinary content you learn inside my ebook.
This new ebook goes in-depth with evergreen content strategies for businesses and bloggers. If you really want to leverage evergreen content in your content plan then make sure to grab my ebook and the bonus workbook. Here are some details about the ebook.
Let’s get started with steps to create evergreen articles.
1- Find evergreen content topics
The success of evergreen content lies in finding the best topics. It’s not just that you start writing on anything that comes to your mind. It’s a nice idea when you don’t feel like writing about your readers but probably a bad idea when you want to write intentional blog posts for your readers.
No matter what blogging niche you are in, you must have evergreen content topics. There are so many unidentified ways through which you can find topics that your people are already searching for.
Imagine if you able to write 10 pillar posts on those content topics?
You are starting to attract readers to your website.
There are so many ways to find blog post topics. I listed down 25+ methods to find new blog post ideas here.
2- Create an evergreen content strategy
When creating a content strategy, it’s important to include evergreen articles. By using an evergreen content strategy, you also increase SEO rankings. As your website starts ranking for timeless keywords, your website authority also improves.
Most marketers and bloggers focus on adding an evergreen blog post to their content strategy plan. Although my ebook goes in detail with all the important and must-followed evergreen content strategies, I am sharing some tid bits with you.
Here are a few steps you should definitely add in your own blog content strategy;
- Plan your topics: Think of what are some words you want to be known for in your niche. This will certainly help you find ideas.
- Read data from the audience: By using data from your readers, and other SEO tools, you can enumerate what type of posts are well received by visitors. It also further lead to new evergreen content ideas.
- Go in-depth with your niche: When crafting a solid evergreen content strategy, it’s important to dig deep into your niche. Don’t be afraid of it. Some blog posts may not get thousands of page views but those posts usually convert well. (The chapter #6 in the ebook goes in-depth about preparing your blog post for high-conversion. I have shared teeny tiny things you can do to convert your site visitors)
- Add different content formats: The beauty of content creation is also hidden in different content formats. As bloggers, we are mostly driven to create blog posts. But, there are so many other formats that do really well. (You will find the most successful type of blog posts with examples in the ebook)
3- Create evergreen blog posts
Now, how do you make evergreen blog posts?
Writing the post is the easy part but making a post that converts well is definitely the hard part. The evergreen blog posts must solve problems for your readers.
Whether it’s a tutorial or just a simple answer with some hacks, you must create quality content for your readers. The post should emphasize on relevancy as it’s one of the pillars of SEO.
When anyone comes to land on your blog post, it should give them answers they have been looking on the internet. And, when YOUR content is top-notch, chances are that it converts every single time.
As a blogger, you also need to be aware of what’s happening in your industry. Here’s a nice article I found about habits of successful content creators.
4- Use strategies to convert evergreen blog posts
As I said before that writing is the simple part. You sit down and jot down your ideas, and experience on a notepad. But, how are you going to convert your readers?
There are multiple strategies to convert evergreen blog posts. I share every single ninja-trick in my ebook.
You can also read my posts where I share tips to create and convert content.
Evergreen Content Strategies
From choosing evergreen content ideas to creating an evergreen blog post, there are several steps that must be followed.
It’s simple when we think of writing a blog post but we get frustrated when we don’t see results.
The secret really lies in evergreen content creation. As a blogger or even an online business owner, one needs to understand how evergreen content works. What are the important steps to follow to find a rocking evergreen article idea? Similarly, what it takes to write a post that lasts forever and never get expired.
The reason I keep talking about the ebook is that because, in the ebook, I have broken down all the steps for you. By using examples, and illustrations, you can create evergreen articles for your blog. In addition to that, I also wrote a whole chapter that includes monetization tips to make money from evergreen articles over a long time.
You can learn more about the evergreen content ebook here.
Too often, we miss all those sweet spots where readers convert. And, you are going to learn everything in the ebook.
Evergreen content ideas
Not many bloggers share what works for them!
To be honest, there are a few content ideas that do really well online.
For example, how-to posts are perfect for bloggers and businesses. These types of posts are ideal. By writing how-to posts, you are helping your visitors. People are using the internet for solutions. How to fry an egg, how to comb curly hairs etc.
There are different evergreen content ideas for social media and businesses. For example, a quote on social media always works. It’s a type of content that is quick to create and remains relevant to the audience.
The ebook even has a chapter on evergreen content ideas.
You can even take a look at the table of contents here.
Those who have bought my ebook say that they have formed a new content strategy for their blogs using my ebook and are already planning new blog posts.
Do you focus on creating evergreen blog posts? This strategy has helped me write intentional blog posts for my website.
That’s what made me write a whole ebook on this topic.
Moris Maina says
Thanks, ARFA NAZZER you’re such an inspiration to me you teach me something new every day.
Newest advice on blogging that i have received in months. Thankyou
Arfa Nazeer says
So good to hear that!
As a new blogger, I was and am guilty of being drawn to trendy topics. I have been recently trying to shift my mindset and approaches to creating evergreen content. Thanks for the vital tips.
Jen Towkaniuk says
Evergreen content is what will turn a blog into a passive income stream. There is nothing passive about writing new content and daily promotion, so SEO strategies and writing content that people will always search for is so key. Thanks for the topic ideas and so much to think about.
Arfa Nazeer says
That’s true, Jen! Evergreen content makes passive income. It’s so important to write new content that ranks and also, helps to boost your authority. That made me even writing an whole ebook explaining how these blog posts work. Thanks so much for sharing your insight here.
Arfa Nazeer says
Hi Kimberlie! Yeah, I know. Most bloggers have no idea about it and that’s what made me talk about writing evergreen posts. I’m glad to hear that you are looking to shift your mindset to creating more evergreen posts.
Heather Ritchie says
I’m lucky that in the beginning and even now that I’m a little more experienced I wrote a lot of evergreen content that will always be great references. It’s so important to create that pillar content so you can grow your blog and make that money! I’m saving (and pinning) this post to refer back to later!
Thanks for all this great info on Evergreen content. I need to do a better job with these types of posts!
I never quite understood what evergreen meant until now. Thank you for breaking it down and more importantly, help me come up with more evergreen content to share! You’re awesome!
Nikola Roza says
choosing evergreen topics and turning them into keywords, and then picking them off one by one is the best way to grow a blog long term.
With more content , your authority naturally grows and you reach a point where you covered everything you wanted, so it’s time to focus 99% of attention to link building.
And that is a segway to pretty much infinite growth.
Akinduyo Eniola says
You hit the bull by the eye with this. Evergreen content is a must for bloggers that need a scalable strategy.
All you need is an evergreen content.
Over 50% of my blog traffic is all from a single blog post while the rest blog posts fight for the remaining percentage.
So if I am going to add my own two cents, it would be to create an epic content targeting a keyword with high amount of traffic.
Then after this, go ahead and build as many links to the post.
Even though the post doesn’t get to the first page, the links will push your other posts to move higher on the serp.
So in that case the post will serve as a link builder for your blog.
This works so well but it needs to be an evergreen content.
Thanks Arfa for sharing this and do have a good day.
Eniola @ guruscoach
Great advice to follow for new bloggers like me!
Kinsey Machos says
One of my goals for 2020 is to create more evergreen content! Thanks for sharing 🙂
Arfa Nazeer says
That’s so awesome, Kinsey! Super glad to know.
Elizabeth Elkassih says
Arfa, thanks for this comprehensive blog concerning the importance of producing ‘evergreen content’. This is the ONLY way I have been able to grow my blogsite without having to think of ‘new content’ for a new blog once a week… Now I have 50 strong blog posts that I wrote in the past 12 months and can now spend more time monetizing my business without having to ‘blog’ consistently. The ‘Pillar’ method definitely works. Thanks for sharing.
Great post! I’m definitely trying to add more evergreen posts to my blog!
Carletta Shannon says
This is wonderful! I definitely need all of these tips. Thank you so much for sharing.
Britt K says
Great advice! I love using current trends/situations to inspire evergreen content. For example, I recently wrote about how to cut your pet’s nails at home. It was inspired by the current lockdown situation and the fact that many areas aren’t allowing groomers to operate. However, it’s advice and information that will still be 110% relevant for pet owners that choose to tackle this task at home rather than paying someone in the years to come.
Ishita Gupta says
Thanks for sharing this amazing guide
This Blog POST WILL definitely help newbies. Who is just starting with these things,
Since the way, You explained in detail. It will very for beginners to understand.
Arfa Nazeer says
Yeah, I truly believe in evergreen blog posts so this is a great help for all bloggers. Thank you so much.
Rumaisa | life with rumie says
This is such an amazing post arfa. I never knew the benefits of writing evergreen posts till today. I will start writing more of them when I finally think of evergreen topics. Thank you for this great post.
Thank you so much for sharing this. As a newbie in the blogging world this post has made me realize how vital evergreen posts are, especially for someone that needs a constant flow of traffic.
I will definitely put your steps and techniques into use and hopefully my new blog gets the desired boost.
Thank you very much for your constant sharing of great ideas
Vasantha Vivek says
A great post with many wisdom bombs. You have explained the need and importance of evergreen content in a detailed way. Also I am really excited to take part in your first ever giveaway. Looking forward to win your ebook. Keep writing, Keep inspiring as always!
Sonia Motwani says
I have been blogging for quite a while now and thank God that I stumbled upon this piece of creating evergreen content. My blog is mainly on mental wellness hence it’s necessary to focus on evergreen content to drive traffic. Thankyou for your beautiful insight, Arfa.
Wow! This post truly is the ‘Who, What, Where, How and Why’ of evergreen content!!!
With so many golden nuggets in the blog post, I can only imagine how many lightbulb moments will happen after reading the ebook! Methinks the neighbours will think I’m having a disco party….
Starting out with my journey, this is so exciting to read about evergreen content.
This article is helpful. It’s important that bloggers write content that stands the test of time and that will consistently bring in traffic. This article has given me helpful ideas
Love this strategy! Saves so much time in the long run. Thank you for sharing your knowledge about blogging. You are one of my go to sources.
Marina Guša says
Such a great post! I love evergreen posts! All of my posts are evergreen, and I love the fact that they can be useful always. I can just update them sometimes if needed, but I know they’re useful all year long!
I’m definitely saving this post and trying to put it to work! I am such a newbie and you have already helped me a lot with other posts!
Nice and useful article. However, I would prefer, if there were more detailed examples of what evergreen content can be in various niches. Good work though!
I’ve been trying to understand the difference between evergreen content and seasonal content. This article broke it down for me. Thanks for writing this article.
Melissa Rezza says
Hi Arfa, I have come back to this post multiple times over the last couple of months, I’m in the process of starting my blog, TheBloggersRealm.com. This is such an amazing article that really breaks down how to implement evergreen content into my content strategy. I have yet to post my first article, but when I do (very soon ????) I want it to be an evergreen pillar post and I’ve currently started writing it and am following along with all your advice.
Akshaya @ Cabinet of thoughts says
Thank you so much for this post! This is definitely the way to go if you want to help people for sure.
Arfa Nazeer says
Thanks, Rumaisa! I am glad you learn new things about evergreen content.
Arfa Nazeer says
Yes, evergreen content is essential.
Arfa Nazeer says
I hope you will find the ebook incredibly useful 🙂