• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • Start A Blog
  • Blogging tips
  • Learn
    • Make Money
    • Pinterest Marketing
    • Social Media
    • SEO
    • Blogger’s Interviews
    • Freelancing
    • Marketing
  • Resources
  • Facebook Group
  • Shop
  • Contact
    • Work With Me
    • About
    • Privacy Policy & Dislosure
    • Guest Post
    • Contact

Get access to bite-sized blogging lessons to accelerate your blog growth by 209%

Focus on the strongly recommended steps, and leave the not-so-working items on the table.

It’s time to level-up your blog

Sign up below for free 11-day email series

Home » Blog » Blogging tips » How To Create A Free Landing Page In WordPress

How To Create A Free Landing Page In WordPress

Last Updated on December 8, 2021 by Arfa Nazeer 19 Comments

Share below

4.6K shares
  • Facebook46
  • Twitter
  • LinkedIn

Before I skip to share what is a landing page, and how to create a free landing page in WordPress, here’s why you’re here.

You run a blog, and you want to create landing pages to grow your email list.

You want to offer a free email course, a freebie or maybe, a webinar.

Or, you run a business, and you want to get more leads.

As a new blogger, you might get overwhelm with all new terms but if you’re seriously interested in growing your email list or income, you will see how important landing pages are.

There are numerous reasons for using landing pages. It could be any simple page that is used for driving visitors from any other channel like social media, emails or ads to take action on the website, and convert.

Let’s first find out what is a landing page, and why bloggers need to have one?

Quick navigation

  • What is a Landing page?
  • Why Landing Pages Are Important For Bloggers?
  • How bloggers Use Landing Pages?
  • How To Create A Free Landing Page In WordPress
  • What is Elementor?
  • STEP ONE: GET STARTED WITH ELEMENTOR
  • STEP TWO: CREATE A NEW PAGE IN WORDPRESS
  • STEP THREE – EDIT THE PAGE WITH ELEMENTOR
  • STEP FOUR – DESIGN A PAGE
  • EXAMPLE OF A LANDING PAGE WITH ELEMENTOR
  • Landing Page Templates
  • FREE VS ELEMENTOR PRO – WHAT SHOULD YOU CHOOSE?
  • WRAP-UP

What is a Landing page?

A landing page is the initial page where a user lands on after clicking a link on social media, a link in the email or any ad. It’s the place where a visitor lands, and sees a direct message from the website owner.

The Landing pages have only one clear purpose and goal. These pages are designed with a specific purpose in mind. These are meant to complete one task, and that could be anything.

For example,

If you take a look at this page by Nadalie Bardo. She uses this to get more people to sign up for her free Masterclass.


Businesses use their homepage to get more leads.

Just like Freshbooks uses to give new users an option to take a free trial, or login.

So, landing pages can be used for different purposes. If you’re a blogger and you want to grow your email list or even sell some products then landing pages is a big one.

Do you have a blog yet? Here’s my comprehensive blogging tutorial to help you create your own blog and make money!

Why Landing Pages Are Important For Bloggers?

It is common that businesses have been using landing pages for so long to grow their business leads, and clients. Until recently, bloggers and small online business owners are making the most of landing pages for their own blog growth.

Landing pages are mostly used for growing the email list and converting visitors into subscribers. And, these landing pages are incredibly helpful in growing the email subscribers.

Here are 5 important reasons why landing pages are important for bloggers and small business owners;

  • To increase conversions
  • To grow the email list
  • Landing pages are also helpful to generate data and insights including user behavior, content performance and tracking the campaigns
  • To get potential leads for business
  • To build credibility and brand awareness
How to create a free landing page in wordpress, a step by step process to design a landing page for free. In this post, I have shown exactly how to make a free landing page for wordpress with only few steps. Grow your email list with gorgeous landing pages #bloggingtips #emailmarketing #blogger #design

How bloggers Use Landing Pages?

Without going in further details, I want to explain a simple process of how landing pages work for bloggers.

A process looks something like this;

1- A visitor comes to the landing page
2- He/She submits an email to get a freebie, attend a live event, a free workshop, etc
3- Gets follow-up emails from the blogger
4- Education emails and other emails to build a relationship
5- Pitch to a paid product (any paid digital product, monthly subscription, membership offers, coaching, strategy session etc)

That means, landing pages doesn’t only help in growing the email list but they can also make you earn money in the long run.

If you have just started a blog, and have no plans to build an email list or product in the future, then landing pages are not for you.

However, if you want to build an email list from scratch and speak to your audience, then landing pages to deliver lead magnets is the perfect step to consider.

Now, let’s quickly find out how to create a free landing page in WordPress.

How To Create A Free Landing Page In WordPress

There are many tools to create a landing page for a website but I’ve found one of the easiest tools that I’m in love with.

I also know that some bloggers also use and suggest email service providers as Mailerlite or convertkit for landing pages but to be honest, I will not recommend using them. They are so basic and have very least options to make the best converting landing page.

I recommend using a separate landing page tool.

I would recommend Elementor because this is the tool I use to design landing pages, and I love it.

Some links in this post are affiliate links. That means if you make a purchase through an affiliate link, I will make a small commission at no extra cost to you. For more, please read my disclosure policy here.

What is Elementor?

Elementor is a page building tool to design responsive and gorgeous landing pages without even knowing coding or web designing skills. It’s very easy to use. All you need is to drag and drop elements and widgets to design beautiful website pages.

Now, you don’t really have to hire any web designer to create your site pages. With pre-made templates, you can create a landing page by making few clicks only.

Let’s get started.

 Visit Elementor and Sign up Free

STEP ONE: GET STARTED WITH ELEMENTOR

First, you need to first download the absolutely free plugin and upload it your WordPress dashboard.

Visit Elementor

Sign up, and download the plugin.

Then, upload the zip file to your WordPress dashboard and then, activate the plugin.

There’s another method to install elementor. the second method is to search the plugin in wordpress and install it there.

STEP TWO: CREATE A NEW PAGE IN WORDPRESS

Now, let’s come to the second part.

After installing Elementor, you will see ‘edit with Elementor’ to edit the pages in WordPress. This option makes it easy to edit any page with Elementor from the dashboard.

While you’re creating the new page, remember to choose ‘elementor canvas’ as the template.

As shown in the image below.

Now, you just added a new page.

You can give a title as you want, and select the template settings.

STEP THREE – EDIT THE PAGE WITH ELEMENTOR

As you see the edit with Elementor option on the new WordPress page you just created, click that button to start designing your page.

When you are on Elementor, you actually have two options;

1- Use pre-built landing page templates
2- Design a new page from scratch

As you click the edit with Elementor option, you see this window with drag widget option and another folder next to it.


When you click the next folder, you will get a library of pre-made templates.

If you’re new and never have created landing pages before I would highly recommend using the templates library. The free version only has a couple of templates while the pro version is full of beautiful, responsive and converting landing pages.

You can choose among free or pro templates to design your page.

The second option is to design a page from zero.

However, if you want to design a landing page from scratch then you will have to use blocks, elements, and widgets to create a page.

At the left side-menu, there are different elements for designing a page. The best is to take inspiration from other pages and try to create something similar.

STEP FOUR – DESIGN A PAGE

At this step, you can literally just play with different blocks, elements and widgets to create a design of your own choice.

If you look at the side menu, you see different elements.

The basic elements are;

  • Image box
  • Use headline
  • Insert text
  • Embed a Video
  • Click to action button
  • Use the spacer to define a gap

Under the general tab, you see other options that include social icons, testimonials, progress bar, image gallery etc.

Simply use these elements to form a beautiful landing page for your lead magnet, or for any other purpose.

EXAMPLE OF A LANDING PAGE WITH ELEMENTOR

On my website, I have created a few landing pages with Elementor too. I designed a page for my free email course, and blogging tips series.

Here’s how my landing page for free email course looks like;

I also designed my blogging tips series landing page with Elementor.

Take a look here.

So, this is how you can exactly design a free landing page in WordPress without the need to hire any web designing expert.

If you want to offer a freebie, then create a simple and beautiful landing page to attract more subscribers. You can use landing pages for different aims and purposes.

Once, your design is ready, you can simply connect your email form with Elementor.

Let’s find out if you should use landing page templates or not.

Landing Page Templates

You may ask why do I need landing page templates when I can design a free landing page with Elementor in WordPress?

Well, honestly – it’s a lot of time-consuming if you want to design a responsive page. As you design, you will have to spend time to format elements, give proper spacing, choose the suitable blocks and place the widgets wherever needed.

While, pre-built landing pages do the work smoothly without even spending too much time, and extra energy every time.

Here are two options;

1- Go for Elementor Pro

When you buy the pro version for a cheap price, you get 50 pro widgets with 300 pre-built templates ready to use. And, so much more with such a cheap price! 

In addition to that, Elementor offers 25% off for a limited time!

Get 25% discount today.

2- Bluchic Landing Pages

If you’re a female business owner then I would recommend checking out these landing page collection for your website. When you buy this gorgeous bundle, you get 15 professionally designed and high converting landing page templates to use with wordpress.

If you have digital products to sell, and lead magnets then these templates by blucher are gold.

Check out Bluchic Landing Page Templates

FREE VS ELEMENTOR PRO – WHAT SHOULD YOU CHOOSE?

So, you learned how to create a free landing page in WordPress with Elementor, the page-building tool.

As you see, it’s simple to use but you will have to learn how elements and other blocks are used.
Maybe, you ask should I go for free or pro version?

Well, if you have a product to sell, or beautiful lead magnets to grow your email list then I would definitely recommend going for pro. As it has pre-made templates that you can just use, and change the colors, and fonts to match your blog.

I personally recommend going for pro Elementor version to go stress-free while designing the best pages for your website.

CHECK OUT ELEMENTOR PRO

And, here’s the birthday deal offer! 

Get 25% discount on Elementor pro which makes it so cheap for one site users.

 

More related posts;

  • How To Get First 500 Email Subscribers[5-step plan]
  • 7 Places To Put Your Email Form For High-Conversion
  • 15+ Free Blogging Tools To Grow Your Blog
  • 13 Big Blogging Mistakes Almost New Bloggers Make

WRAP-UP

I hope this simple tutorial helped you learn how to create a free landing page in wordpress. Now, you can create a new page in wordpress with your own design, and grow your email list.

Tell me, do you use landing pages?

If yes, then let me know why do you use them, and what results you get from those landing pages.

Tell me in the comments below.

Do you wonder, how landing pages grow subscribers, and sales? Learn how exactly I create stunning landing pages to grow my email list fast! Here's simple steps to design landing pages for your blog and get more email subscribers. #bloggingtips #emailmarketing #business #blogtips #sales #marketing #bloggingresources

Filed Under: Blogging tips

About Arfa Nazeer

This passionate girl is a blogging freak. I write persuasive and meaningful content to help new learners achieve their blogging goals. I help new & aspiring bloggers start their own blogs, and generate an income. My blog is more focused on blogging tips and latest strategies to grow online biz and blogs. To receive instant tweets and tips, follow me on Twitter . Let's Chat!

Reader Interactions

Comments

  1. Ryan K Biddulph says

    March 20, 2019 at 06:17

    The thing impressing me is that these landing pages are free. Amazing what we can do for free these days. Nobody has an excuses left LOL. We have access to ample resources for building rocking blogs.

  2. Arfa Nazeer says

    March 20, 2019 at 17:55

    Absolutely true, Ryan! Everything is just right there, and all we need is to action and do it. We have ample resources to grow our blogs in different ways.

  3. Moss Clement says

    March 24, 2019 at 12:59

    Hi Arfa,
    This article is timely for me primarily because I’m considering creating a new landing page for my blog. And the best part is that it is free for use unless you want to go pro to obtain more features. I will play around with and see how it goes before I make a decision about it. Thanks a lot for sharing!

  4. Fahad Khan says

    March 29, 2019 at 16:17

    This is quite impressive, i use Elementor and Visual Composer for my clients.

  5. MamaBuzz says

    May 31, 2019 at 00:42

    This is a great post! I haven’t done any landing page yet as I’m only using opt ins for my freebies. I have the Elementor plugin already so hopefully I can use it moving forward.

  6. Arfa Nazeer says

    May 31, 2019 at 16:17

    Hey!

    I’m glad you enjoyed reading this post on landing pages. Yes, I definitely recommend Elementor! It’s so easy to design a page and then, you can promote it everywhere for direct leads. It’s a more clean approach to get more subscribers for your website.

  7. Rebecca @ Boss Single Mama says

    June 3, 2019 at 07:19

    I’m so glad I found this post! I’ve been wanting to redo my landing page because Convertkit’s forms are just not what I wanted and I didn’t want to spend more money on yet another plugin. So this is perfect! I’m experimenting with Elementor’s free version but so far I’m super happy with what I’ve been able to create! Thanks so much for this!

  8. Arfa Nazeer says

    November 16, 2019 at 17:52

    That’s nice. Hope you also like using elementor

  9. Arfa Nazeer says

    November 16, 2019 at 17:53

    Hi Moss,

    Yes, try this out! I would definitely recommend it for landing pages. I have the pro version and I’m quite happy with other features including templates.

  10. Nilakshi says

    November 18, 2019 at 18:05

    This is a super helpful posts on time. I am learning and experimenting with elementor for sometime now. It seems I can do it easily on my own by just refering to your post. Thanks a lot, Arfa!

  11. Precious says

    July 19, 2020 at 11:53

    I use Elementor for my landing pages all the time and it proves easy to navigate and use. Thank you for sharing this

  12. Arfa Nazeer says

    July 21, 2020 at 13:16

    That’s great to know! Elementor is a great tool.

  13. RS says

    August 15, 2020 at 21:23

    This post is really helpful. When I read this post I got many ideas to create my landing page.

  14. Mitesh Sharma says

    August 15, 2020 at 21:27

    Creating landing page takes so much time to design and to develop a great page because landing page will be the first impression of your site.

  15. Chioma says

    March 6, 2021 at 06:49

    This is a very timely post as I just started designing my blog using Elementor. It’s been a learning curve and I’ve gotten better by the day. My question is, when I create the landing page, how do I add a form to get people to put their email and subscribe?

    Is this where I have to link a Convertkit so I can collect emails or I can do that on WordPress too?

    This is where I am currently stuck.

  16. Olive says

    March 6, 2021 at 06:52

    I love this post as I am currently here right now. I do want to know, how do I add the little form to collect emails at the top of my home page and consistent at the top of every blog post?

    I have created very high quality freebies like Ebooks and stock images.

  17. Arfa Nazeer says

    March 6, 2021 at 18:42

    Thanks for commenting.

    Are you talking about notification bars or popups on the top of the page? There are different plugins for that. You can search for popup plugins or hello bar.

  18. Arfa Nazeer says

    March 6, 2021 at 18:46

    That’s great.

    Yes, you have to first create the form in convertkit and then, simply integrate with Elementor. While designing the landing page, you can pull up converkit forms and they will show up. However, if you are with the free elementor version then your forms will be basic otherwise with paid elementor, you will have some templates with better email forms.

    You can even take support from Convertkit or if you are an elementor pro user, they will guide you too.

  19. Dilshat Latif says

    June 4, 2022 at 23:32

    I used Elementor for my WordPress and found it too easy especially for building up pages. It very helpful plugin that makes tasks easy😊

Leave a Reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Hey, You! I’m SO glad you’re HERE!

Arfa
Hey! I'm Arfa - I help passionate bloggers like YOU start and supercharge their own glossy blogging journey and enjoy the flexibility to work from home. With that, I help you master content creation, making money, and build a readership online. While I'm not blogging and taking care of this online business, I usually spend time learning, interacting and coffeeing =)

Let’s Connect!

  • Facebook
  • Instagram
  • LinkedIn
  • Medium
  • Pinterest
  • Twitter
  • YouTube
free blogging tips course

My Top Recommendations This Month

170+ Canva Keyword Ideas For Elements (To make creative designs)

40+ Free Online Courses For Bloggers You Need To Take Now

Blog Traffic For Beginners : How To Get 0-1000 Daily Readers

  • Blog
  • Shemeansblogging
  • Contact
  • Work With Me
  • Privacy Policy & Dislosure

© 2022 · Shemeansblogging · Designed by Ammar Ali

4557 shares
  • 46