Want to increase Pinterest followers and grow your reach?

With over 510 million users, Pinterest is now a fastest growing platform for businesses, bloggers and entrepreneurs. Every month, users come to Pinterest to find new ideas, and inspirational content.

If you understand how to get more followers on Pinterest, you will surely target your ideal readers and customers before your competitors do.

Eventually,

Your pinterest profile will get exposure to more users.

It will have new followers every day.

The account will grow automatically.

This post is updated for 2024.

I have 41k Pinterest followers on pinterest, and I can’t be more happy about it. Of course, my account is not new but I have applied different strategies to continually grow this account.

Thus, it gets regular traffic, business growth and income too. You can follow me on Pinterest @shemeansblogging here.

Do Pinterest Followers Matter?

Having a huge following surely looks nice. 

Imagine having 50k Pinterest followers? The number always looks attractive and it also shows that users find your profile and content more often. Hence, impressive following.

For bloggers, I don’t think having a huge pinterest following directly impacts your traffic or income. But, it has to be noted that more followers will give you high profile reach. 

• It gives you brand authority
• It strengthens your profile on pinterest
• More pinterest followers will also make you a trustworthy and reliable account to follow
• The content reach will go up 
• More traffic and income
• Increase email subscribers
• Get more product sales

That means, gaining pinterest followers is important.

And, you should apply strategies to get more followers on Pinterest.

Note that you shouldn’t be concerned over your pinterest followers. They will eventually grow if you are following best pinterest marketing practices and also, closely monitoring your account. 

Affiliate Disclosure: This article contains affiliate links. If someone makes a purchase through affiliate links, I may earn a small compensation. For more, please read on to privacy policy and disclosure.

27 Tips To Get More Followers on Pinterest in 2024 

If you are already on Pinterest, and trying to gain followers then you might be using a lot of these pinterest tips already. But, please read till the end to find out if you are using all of these.

Let’s share some simple ways to get more followers on pinterest.

1. Have a Complete Optimised Pinterest Profile

First of all, if you are still using a personal account. Convert it to a business account and follow settings. 

Now, double check if your profile is perfectly optimised. 

Your name shows at the bottom of all the pins you share and also, on the top of your profile. If you have a business then be sure to add keywords in your profile description and even name. 

Complete your bio with the right words so that when people search for a specific page, or profile, your name should pop-up.

• Verify your website
• Add your email address
• Complete your profile

This is probably the first step for beginners but a lot of people skip completing the profile and they never touch it. Spend a few minutes writing a keyword optimized profile intro, and name.

2. Know your Audience Really Well

This is literally the most important step that most content creators forget. Pinterest is a completely different platform than the rest. It’s not entirely a social media channel. In fact, it is a visual search engine.

People look up to trends and content on Pinterest. Your content should be purposefully created for your audience. To do that, you must know your audience and their purpose.

• The demographics of your audience
• The audience interests
• What type of content do they engage with?

Go to Pinterest analytics → audience insights to find out more details. You can even dig into categories to find interests etc.

3. Understand Pinterest SEO and Organic Ranking

Pinterest SEO is a big one. If your profile, pins, and boards are optimized with the right keywords then people will find your pins easily. And, if it starts to perform well, it also shows up in the feed. Pinterest starts to recommend trending pins too.

I highly suggest reading Pinterest SEO tips and be sure to follow all the steps too. It ensures that your content on Pinterest is optimized for its audience.

When you have a strong Pinterest seo, it will improve your organic rankings too. Thus, free referral traffic. 

4. Follow other People in your Niche

It’s important to follow other influencers and businesses in your niche. It’s a great way to engage with other audiences too. You can follow new accounts who are following your competitors. 

You get creative content ideas.

You can analyse the best type of content pinterest users react to.

It’s a great way to find trending content.

Related Post: 130+ best blog niche ideas to start a blog this year

5. Pin Trending Content

The pinterest users are always looking for fresh and trendy content. You must keep adding third party pins to update your users. 

It will also make your profile rich with popular and informational pins.

Pinterest Trends will show you the trending content on Pinterest. Using this data, you can plan upcoming content too. However, this feature is only available of few countries now.

Do you have a blog? Blogging is now a full-time online career for making money online. Click here to get started and follow all steps to start a blog from scratch. More than 100+ bloggers have started their blogs using this exact guide. You can start a blog too! Follow this step by step guide for beginners.

 

6. Use Strong CTA in your Pins

When designing pins or creating visuals for Pinterest, it’s important to emphasise on strong call to actions. 

You can mention something like, 

‘For more tips, follow me’

“Check out other pins here’

Check out relevant boards’

Adding call-to-actions is just like giving little reminders to users so that they make sure to take action and follow you for more interesting content.

7. Create Specific Pinterest Boards

Pinterest niches are too broad. And, users are searching for almost every topic. To increase your profile reach, you must create topic specific pinterest boards.

If someone did not follow your profile, they are following your board. And, they will eventually follow your profile too. 

The more targeted boards you create, the better audience you have. They will react to your pins. You will have more engagement on your content.

Be sure to optimize your boards for ranking purposes.

Recommendation: Don’t forget to check out ‘Pinning Strategies’ and follow the best practices to optimize your Pinterest profile. Carly has straightforward advice for you.

 

8. Create Topic Related Group Boards

Group boards are a great way to attract some new followers. Group boards still have some value so be sure to create topic specific group boards. Only add members that are consistent and add value to group boards.

Group boards usually attract more followers than regular boards. It’s also a smart technique to connect with other content creators.

9. Invite People to Follow you on Pinterest

Tell people that you are active on Pinterest and you share a lot about inspirational and trendy content on this topic. 

Give them a link to follow you. Create a small message and circulate in your facebook messenger list. 

If you are active on Instagram then invite your followers to join you on Pinterest. Show them how you use Pinterest etc.

10. Add a Pinterest Widget

Use a Pinterest board and set it up as a widget on your website. You can create a Pinterest board of your favorite pins so that anyone who follows you on pinterest lands on this board and find your best content.

Display this widget on your website sidebar.

If you want to add a widget, follow this article.

11. Download Pinterest Save Button 

Use Pinterest save button chrome extension to encourage users to save ideas from your website. The button will show up on your pins which makes content sharing easier and faster. 

Don’t forget to encourage website readers to save pins on pinterest. This will increase your content reach and their followers will also find your pins. 

Click here to find all browser options

12. Focus on Inspirational Content

Pinterest is the hub for inspirational content. As said, people come to pinterest for decorating their house, cleaning hacks, room makeover, business ideas, quotes etc. 

Make a list of inspirational content in your niche. 

What type of content inspires your audience?

Ideas to motivate your audience to take action?

How can you help them with their decisions?

Their problems?

Create your content for your audience.

13. Create Videos

A lot of creators have seen great improvement with video pins. Pinterest is directly favoring video content and users are also reacting more to videos.

Video pins are actually showing people what to do. This is definitely a game-changer. If you want to create video pins then make sure to try out Invideo tool. It has wonderful video templates for all social media channels. Super easy and fun to use for video content creation.

Start creating more videos about your content. You can also do animated videos with Canva. 

Video pins may not help you too much with Pinterest traffic but surely, it will increase Pinterest followers.

14. Use your Own Photo in Pinterest Profile

If you are a content creator on pinterest then use your own photo. It helps you with recognition and acknowledgement. Users will also know that there is a real person behind it. 

However, if you are a business. Let’s say, you are a jewellery brand then it’s okay to put a logo or your brand image.

15. Create Stunning Pins and Visuals

Do not undervalue your pins.

No one is reading your 2500 word blog posts with perfect grammar and titles. On Pinterest, it’s just about your visuals, and the text on those visuals.

If you are not investing money and time into designing quality pins then you are doing it all wrong. Your visuals have to be unique, and attractive. The quality must be nice. 

Even, getting a set of Pinterest templates is a small little investment. You can re-use those templates for new designs every time. My pack of Pinterest templates has 37 clickable pin designs! I have got tremendous response on these templates too.

Your visuals should stand out among millions of other pins. 

Don’t feel scared to use tools to improve your pins. 

For fast and creative designs within seconds, I recommend using Tailwind Create. If you have a lot of content and creating pins for 100 posts is a problem then please use Tailwind Create.

 

16. Promote Pinterest across other social media channels

It’s fine to cross promote on social media. A lot of people use more than 1 social media to consume content.

Maybe, your twitter followers also use Pinterest. 

Why not promote your pinterest account on twitter?

Maybe, your facebook followers use Pinterest. Tell them about your profile and active pinning.

 

17. Enable Pinterest Follow Link in Emails

If you have an email list, then put a pinterest follow link in the bottom of your email. 

It’s the best technique for gaining the best followers on pinterest. Only interested people will follow on pinterest. It’s ok if only a few subscribers click on the link.

18. Add Pinterest Icon to your Homepage

If your focus is to get more followers on pinterest then use your website wisely. 

Add a pinterest follow button or insert a link to your homepage. You can even do that on every page of your website. Briefly discuss the type of content you share on Pinterest.

 

19. Like and Comment on other Pins

Engaging with other content is a great way to build your own pinterest followers. The more you engage, the more your profile gets noticed. 

A few simple ways is to like and comment on other pins. 

Like on other pins.

Add valuable comments on other pins.

Spend a few minutes every week and engage with other pins.

20. Reply to Pinterest Comments

Most content creators forget to check pinterest notifications. When users react to your pins by either liking or making comments, you must respond to them.

Go through all your comments and give a reply. You can even add more related links for users to check out.

 

21. Provide Value in Pin Descriptions

Adding more value in pin descriptions does take time but it’s worth doing. An optimized pin with keywords has more chances to get found on pinterest. 

Learn more about pinterest keywords and use different tips to write great pin descriptions.

In order to rank your pins higher on Pinterest, I definitely recommend taking a Pinterest course. Check out my best recommendations and affordable Pinterest marketing courses.

22. Be Consistent on Pinterest

Consistency on Pinterest is so important. If you can do 3 pins every week, or maybe 30 pins, just try to be consistent. 

Know your schedule and time to see how much you can pin. Do not overstress with hundreds of pins every week, if it’s not doable. 

Using a tool like Tailwind will also help with scheduling in advance.

You can schedule content in advance for weeks and months.

23. Post at Peak Times on Pinterest

When you are actively pinning at peak times, users will react more often. They will save your pin and click on your pins. 

It will increase your profile reach. As your content starts to get more repins and saves, you will also notice an increase in pinterest followers.

Don’t forget to check out this post where I share some simple tips on finding the best time to post on Pinterest.

24. Be Genuinely Active on Pinterest and Spend Time

A lot of people don’t want to spend time on Pinterest. Well, you have to spend time.

It can be a few hours or minutes every week. Just engage with new and trending content. Go through your analytics to find new insights. Follow some new people every week.

 

25. Analyse your Pinterest Statistics

Check your pinterest analytics to determine the type of content that interests your users. Find out the top pages with most impressions, engagement and clicks.

This will give you an idea of upcoming topics for your website.

Keep analysing content insights to check repins, impressions and outbound clicks.

There, you go.

Don’t forget to follow me on Pinterest @shemeansblogging.

How to Get Pinterest Followers: Final Thoughts

I hope you got some excellent ideas to get more followers on Pinterest.

And, this is exactly how I increased my Pinterest followers to 41,000.

A final tip

Always look for seasonal topics in advance so that your content gets published earlier and you can promote it too.

Focus on providing great content and awesome experience to Pinterest users and they will follow you 🙂

Recommended Reads

11 Steps To Take If Your Pinterest Traffic Dropped
9 Places to Add Pinterest Keywords for Better Results
How to create Pinterest images that get clicks? 27 Must follow Tips
How to create stunning Pinterest Pin with Canva