Building an Amazon niche is easy as well as technical.
But if do it properly then it can build a lifelong passive income. Here is the detailed guide on how you can create an amazing Amazon Niche site that can generate $1000 per month.
Here You will Learn;
1. What is Amazon Niche Site?
2. How to create Amazon Niche Site?
What is Amazon Niche site?
In simple terms, a site that earns from the Amazon Associates Program using an affiliate links/banners placed throughout their site.
Let’s understand with a simple example.
Technology is a broad category. So you narrow it down to the smartphone. Still, in today’s era, it is again a competitive niche.
So you narrow it further down as much as possible.
Like in technology you narrowed it down to the memory card.
It is a narrow category and there is less competition.
Now start your blog on the memory card.
As for now you can write about all brands SD card and place an Amazon affiliate link in your post.
This is how you can choose your Amazon Niche.
How to Create Amazon Niche Site?
Creating an Amazon Niche site involves few steps that have to be followed and implemented properly.
1. Niche Selection
You need to find a product or products that are both profitable and less competitive. Apart from that, you should have interest in it.
It is similar to choosing your blog niche that you have interest. But this will not be a limitation if you decide to hire writers for your niche site.
Your niche will be your building block for your Amazon Niche site. So choose it after proper research.
I would recommend that you should build your niche site on something that you have some passion about.
It will be advantageous in long run.
While choosing your Niche, make sure that you should consider these points :
a) Less competition
You have to do a simple research and come up with a minimum of 10 buyers intend keyword.
The easiest way is to use Google and search for your seed keyword. If you get Facebook, Twitter, YouTube, and forums on search result then that term is less competitive.
Here is an example for you.
When you search for “quechua shoes review”, You will get results like this.
So here you can see YouTube videos. It’s just one of the indication that it is possible to rank for this particular keyword. Apart from that, you can use keyword research tools like KWFinder and Semrush to find the search volume and keyword difficulty.
As you have narrowed down your Niche you will get very less search volume data for your keywords. Those are the keywords that are left untouched.
And by any chance, if you find some gold keywords with massive search volume and less competition go for it.
Write those down in excel sheet.
You might like to read;
b) Pricing of Product
While building an Amazon Niche Site you should have both high and low ticket products. Low ticket products like $20-$50 dollar products convert well. But you will have less commission. And high ticket products like $500 converts less but commission will be higher.
I suggest that you should be having both of the products.
Amazon has a specific set of commission for each category.
Like gift card has 2% commission. For Gold and Silver coin it’s 0.3%. So it’s of no use.
Likewise, home products have the highest commission.
Complete till this step and you are good to move forward.
So now you have your niche selected with 10 keywords to write and start your Amazon Niche site.
When we consider making money from Amazon Affiliate program, I have got another source to share. Laura’s ebook ‘How To Make Money As An Amazon Affiliate’ is a detailed ebook on this subject. Click here to check out the ebook!
2. Domain Selection
You have to get a domain name for your Amazon Niche site.
Many people start Amazon Niche site with exact match domain name.
For example: if they choose “Hiking shoes” as their niche they choose the exact domain name like hikingshoesguides.com.
Don’t ever do that.
Instead, choose a broad domain name like hikingguides.com.
This way you can expand your site in future.
Check out if your domain is available or not. Take it if available.
You can use Namecheap to get your domain.
You are done with the 2nd step so it’s time to set up your hosting and WordPress.
3. Hosting and WordPress Setup
If you buy your hosting from Bluehost you will get a free domain too.
All you have to do is follow the instructions and you will have your WordPress site for Amazon Niche will be ready.
Setup with your Username and password.
Here’s a comprehensive tutorial to pick a domain name, and then follow the steps to start a website. It shows all steps you need to take to create a website from scratch!
There are few additional things you should get.
Theme: For Amazon Niche site don’t go for the high-end theme. Just get a simple blog type theme from HappyThemes. I usually use improve and get started themes from happythemes. Even free version performs well.
- EasyAzon Pro
- Yoast SEO
- Author hReview
- Q2W3 Fixed Widget
4. Keyword Research
This will be an easy task for you if you have done keyword research while searching your amazon Niche.
By now you should have few keywords that you can write on.
You should mostly target buyer intent keywords. Apart from that even target information related keywords too.
Maintain 70-30 ratio.
- Best hiking shoes (Buyer intend keyword)
- Best hiking shoes under $300 (Buyer intend keyword)
- What the advantage of so and so hiking shoes (Information related keyword)
Use keyword research tools like KWFinder and Semrush to do keyword research fast and easy.
I use KWFinder for my Niche sites.
You can check my detailed KWFinder review and walkthrough tutorial.
5. Writing Content
Now it is your content that will drive traffic to your niche site. And your content strategy should be based on your niche. But the best strategy I follow in creating a niche site is posting 1 article per week of 4000 words.
That is basically an in-depth informative article.
Apart from that I also post 3-5 1500-2000 words article which is a combination of both informative as well as buyer intended. This will make sure that the site is not just for making affiliate commission.
You need to make sure of few things while creating an Amazon niche site
- Make sure to include a catchy headline
- Include a simple introduction (try to answer the user in the first paragraph)
- While writing review make sure to include the cons too
- Write the article in a conversational tone
- Always maintain a diversity of the blog posts
You might like to read ‘The Ultimate Guide To Write A Perfect Blog Post That Readers Will Love
6. Hiring Content Writers
This is an optional step and if you are through with the topic you can ignore it. If you are busy then you can hire writers to create the content for you.cJust give them the seed keyword and number of words for your content.
You can use these sites to hire writers;
In Fiverr you can get content writers for very cheap, but not good quality content. And upwork cost little more but you will have quality content. I personally use Upwork for hiring writers.
7. On-page SEO
Just follow these basic tips for doing on-page SEO.
- Have clear Navigation menu
- Add related post
- Have media-rich content
- Interlink blog post
- Includes categories in the navigation
- Use Yoast SEO plugin for onpage SEO
- Include the main keyword in the h2 tag
- Add the main keyword in the first & last paragraph of the blog post
- Include LSI keyword throughout the post
- Try to include own images for review if possible.
- Don’t use the images from Amazon product
- Use Text link for better conversion.
Here’s a post on ‘How To Do SEO For Blog Posts – The Beginner’s Guide
8. Link Building
This is a very important aspect to consider while building any site. But getting a backlink from authority site to your Amazon niche site sometimes can be difficult.
So the best way you can get Backlinks is through:
- Guest Posting
- Forum link building
- Social Signals
- Blog Commenting
- Writing amazing articles
You should maintain a proper ratio of do-follow and no-follow link. Apart from that, you can build a link from Web2.0 as well as from Personal Blog Network(PBN). Use PBN & Web2.0 backlinking process only on Niche website which has short lifespan, else there are chances of Google penalty.
9. Extra Optimization
You need to take these steps after earning a decent amount of money from your Amazon niche site. These optimizations are as follows:
- Always localize the link
- Add relevant Amazon Ads on the sidebar
- Even use affiliate links on content Images
- Include comparison table
- Use Anchor text as “check the price” than using “Buy now” as anchor text.
- Use “Add to cart” link to increase cookie validity to 90 days.
Few other posts to make money online;
How Do Bloggers Get Paid To Blog? (Discover all fruitful methods bloggers use to make money online)
Building Amazon niche site is easy and can make passive income. But the process takes time to generate income and you have to be patient. If you can make a good income, try to utilize that in growing and expanding your niche affiliate blog.
Also, make sure to update your blog on daily basis.
Even post a minimum of 1 article per week if you want to run your Amazon niche site lifelong.
If you have any question about building your Amazon Niche site feel free to ask in the comment section.