Are you wondering how to sell a blog for profit? Many people don’t even realize that selling their blog is possible. But it’s actually quite common, and it’s a great exit strategy from your blog!
I have personally started and sold three blogs with a relatively fast turnaround, which is known as blog flipping.
Here’s a quick overview of the blogs I have flipped:
- Blog 1: In the lifestyle niche, worked on it for about four months, earned $1,600 from it, then sold it for $4,400
- Blog 2: In the travel niche, worked on it for two months, earned $656 from it, then sold it for $1,800
- Blog 3: In the college niche, worked on it for nine months, earned $9,600 from it, then sold it for $17,600
So as you can see, flipping or selling your blog can be a very lucrative endeavor!
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It’s also a great way to make money blogging without committing to just one blog long-term.
I like to work on multiple projects at once, so having a “project blog” that I plan to sell in addition to my two main blogs keeps me feeling creative and inspired in my business.
If you already have a blog that’s making some money, you might be surprised at how much you can sell it for! And if you’re starting a new blog from scratch with the intention of selling it, there are some things you can do to make the process as profitable as possible.
Here’s everything you need to know about how to sell a blog!
How Much Can I Sell My Blog for?
A common question people have when they learn about blog flipping is how much you can actually make from it.
The selling price for a blog is typically calculated by taking its average monthly income over the last 12 months (or for however long it has been earning money, if it’s less than 12 months) and multiplying it by a specific multiple. I’ve seen multiples that range from 24x to 40x.
A blog might sell for a lower multiple if, for example, it has wildly inconsistent traffic and income that fluctuates from month to month. A blog might sell for a higher multiple if it has more stable and consistent traffic and income, or if it includes other assets like an email list and established social media accounts.
So let’s say your blog earned $350 a month on average over the last 12 months.
You can potentially sell it for $8,400 to $14,000, depending on the multiple you use (24x to 40x.)
You can use this free valuation tool to calculate your site estimated value.
It’s important to note that this might not all be pure profit, though. If you sell your blog using a broker (which I recommend) you might have to pay them a success fee ranging from 10-20% once they find a buyer for your blog and the sale is complete.
You might also be responsible for smaller fees, like a listing fee or escrow fee.
In the numbers I gave above for my own blogs, the selling price was after all fees and commissions.
Where to Sell your blog?
If it’s your first time to consider selling your website then the safe path is to hire a broker. That way, they will handle all things for you like finding buyers, preparing legal contracts, transferring money etc.
When you do it all alone, then you may have a hard time finding best gigs for your website. And, in most cases, people end up selling blogs so cheap because they have no idea about blog flipping or other marketplaces.
- Blogs For Sale: This marketplace is run by Chelsea Clarke, who is an active Business Broker. You can buy and sell your website here. I have sold my blogs with her help so I highly recommend her. You can also read how she sold her blog for $50,000.
- Flippa. A re-known marketplace for buying and selling websites. You can find listings from $300000 to $300 on Flippa. For every successful sale, they charge a fee.
- Empire Flippers. Another popular place to sell your website is Empire Flippers. It works similarly. And, the site usually has high-cost websites for selling.
- Motion Invest. This is another online place for flipping websites.
These are also the popular marketplaces to buy monetized websites to flip. If you want to buy a well established website then you can visit these sites and look for listings.
When you choose any of these platforms, you have fewer things to worry about. The marketplace will introduce your website to thousands of buyers around the world. That way, your potential website can be sold for high.
But, if you use any of these services, you have to pay a commission when your blog sells. This is exactly similar to working with realtors for your property.
I think that’s a safe path to flip your website. However, you can also look for website flipping facebook groups for buying or selling your website. Many opportunities out there.
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How to Build and Sell Your Blog From the Beginning?
So how can you actually get your blog ready to sell?
When you are building a website to sell, it’s important to have a selling approach from the beginning. You must know that you are building a blog using different monetization strategies and sell it for profit.
You must have strong selling strategy from the start. A strong focus on monetization and traffic so that your website has more selling potential. Most importantly, the niche is also important.
Step #1: Start Your Blog For Selling
Obviously, you will need a blog first!
When naming your blog, I would choose something that is not tied to you personally. So for example, don’t use your full name as your blog name if you are planning to sell it later on!
As for your blog niche, you can choose just about anything.
I have sold blogs in the lifestyle, travel, and college niches. Here are 130 popular blog niches that have earning potential.
Once you’ve started your blog, I recommend focusing on publishing high-quality blog posts in order to grow your traffic and income. The blogs I sold all had 20 to 55 blog posts already published when I sold them. I usually tried to get one or two new blog posts a week published at the beginning, in order to get website traffic and monetize my blog as quickly as possible.
Focus on writing content that is helpful and useful for your audience.
You also want to write blog posts that can be monetized (more on that in the next section!)
Step 2: Monetize Your Blog
In order to sell a blog, it needs to be monetized first. It’s possible to sell a blog that is not generating any income yet, but definitely not as common.
People want to purchase a blog that is already established and making money.
The two ways I have monetized all of the blogs I have sold are:
- Display ads
- Affiliate links
Display ads are a great way to monetize a blog because ads provide consistent daily income, which makes your blog more attractive to sell. I have worked with Monumetric (which requires 10,000 monthly page views) and Mediavine (which now requires 50,000 monthly sessions.) Here are some great ad networks for beginner blogs.
For affiliate links, I highly recommend the Amazon affiliate program.
It’s a well-known and established an affiliate program that works for almost every niche. It’s also easy for the new owner to switch out your Amazon affiliate links with their own.
The kinds of blog posts that you can write to monetize with Amazon affiliate links are:
- Gift guides (ex. 25 Thoughtful Valentine’s Day Gifts for Her)
- Best of lists (ex. Top 10 Best Ski Goggles for 2021)
- Shopping guides (ex. 31 Kitchen Essentials for Your First Apartment)
For more tips on making money with the Amazon affiliate program, check out Amazon Affiliate Affluence. This is a detailed guide I wrote about how to earn money from the Amazon affiliate program as a blogger, including the exact strategies I used to earn $1,000+ a month as an Amazon affiliate.
Of course, in order to make money blogging, you will need traffic. The two strategies I focused on were Pinterest and SEO. Pinterest is definitely the faster of the two, while it can take longer to get organic search traffic from SEO.
Here are the best tips for increasing blog traffic.
Step 3: Selling Your Blog
Another common question I hear is when is the best time to sell a blog?
My answer is whenever you feel ready! Personally, I like to sell blogs within a year and move on to the next one, but you could theoretically earn more if you waited longer for the blog to become more established and have higher traffic and income.
Once your blog is earning a consistent monthly income, you can sell it.
Your options for selling it are to work with a broker or sell it yourself. As I mentioned earlier, I recommend using a broker because they will handle everything for you: finding a buyer, facilitating the transactions, creating the legal contract, etc.
I have worked with Chelsea at Blogs for Sale every time I have sold a blog so I highly recommend her. Some other options are Empire Flippers, Flippa, and Motion Invest.
If you want to sell your blog independently, it’s more work and you assume more risk, but you can also earn more since you won’t have to pay a broker’s fee.
Few Tips To Sell Your Website For Good Money
By now, you have an understanding on creating and selling blogs. But, I wanted to touch on few points that will help you in selling your website for lots of profits.
Buyers prefer to buy websites that have great earning potential, and the site owner must be willing to provide all necessary files.
#1. Have different traffic sources
If your blog is relying on a single source of traffic then it’s a great idea to diversify your traffic sources from the beginning. Most importantly, you should focus on increasing organic traffic to your website.
A huge organic traffic always impress the buyer. They understand that the site has excellent growth potential in future months and years.
In addition to that, you can also focus on Pinterest and other social media channels. If you are interested in pinterest marketing then here are the top-recommended Pinterest marketing courses for bloggers.
#2. Finances and Traffic Records
Evidence sells. Keep in mind that whether you use a marketplace, a broker or selling website on your own, people look for proofs and records.
Make sure you have Google analytics and Google search console installed on your website too.
- Income / Loss spreadsheet
- Expense sheet
- Traffic sources and details
- Proof of sales
- Login details of all websites
#3. Keep Screenshots
Just like reports, many buyers are interested in looking at screenshots and other proof of data. You can take and keep screenshots with you.
These proofs can also be used to get more potential buyers on your offer. If someone is interested in your website after sharing proof, you can only then share your details.
#4. Have systems to make selling easier
When you are building a blog to sell, you should have the right systems that make the selling process easier. You must have a self hosted blog on platforms like WordPress.org.
The website hosting migration should be seamless and easy.
Is it possible to sell a blog?
Absolutely. You can build a blog around any potential niche and sell it for profit. That’s a huge business model.
I hope you find this guide on how to sell a blog useful!
Selling your blog can be an excellent way to make money blogging. If you already have a blog that you’re not feeling passionate about anymore, consider selling it before starting a new blog or business!
You can also create a new blog from scratch with the intention of selling it – this can be a great creative outlet and a way to work on a blog in a niche you may not otherwise choose.
Any questions about how to sell a blog? Feel free to leave a comment for me below!
Dale is the founder of Blogging Her Way, an online resource for bloggers who want to learn how to profit from their passion. In addition to running two successful blogs, she has also started and sold three other blogs. She’s a blog growth and monetization expert who loves sharing tips and strategies with other bloggers on Blogging Her Way.