Being an experienced blogger, it’s common to see bloggers quit blogging. With thousands of new blogs published each day, several bloggers fail. But, why do blogs fail? What makes them think to quit blogging?
There are many untold reasons why blogs fail and some practical tips to kill blogging failures. If you have been thinking to quit blogging then I highly encourage you to read this post till the end before you make a decision.
The right blogging direction will divert your focus towards blogging growth.
And, I’m going to spill those blogging tips inside this post.
With over 4 million blogs, the percentage of survival blogs and successful blogs is still less. First of all, ensure that not every blog is created with a purpose to become a successful blog. And, it’s completely fine.
But, if a blogger is racing to become a successful blogger and make a living income from blogging then it’s important to find out reasons why blogs fail.
If you are unaware of the common reasons then it’s most likely possible to face blogging failures in coming months or years.
Why Blogs Fail? Most surprising reasons for failed blogs
With tough competition, bloggers need to take their blogs seriously if they want to grow their blogs, and earn a sustainable living. To be honest, it’s possible and achievable. I have seen completely new bloggers from zero to 4-5 figure earnings.
Which is why blogging is a full-time career now. However, there are still bloggers who do blog with their full-time jobs. That means, you can totally build a successful blog even if you have only few hours to spend. But, it might be a little long journey for you.
Now, let’s talk about blogging failures.
1- Chasing money too early
Most bloggers start blogging with a quick rich money-making mindset. And, when it doesn’t happen they most likely quit blogging.
Blogging is a full-time career and a long term game. It takes at least 2 years to track blogging growth. And, the real blogging money also starts to come after spending at least 1 year or more. It also depends on the time and hard work you put into your blogs.
As a new blogger, you can either focus on MONEY or building your blog. If you are paying attention to building your blog from the beginning, you are on the right path.
But, in case, you are just chasing money-making opportunities then you are very close to quitting your blog. Because when you go after money and you are still new, you do make mistakes.
Or, in other words, you don’t get those opportunities to make money from your blog. And, you start to think that blogging is no longer working for you or even, blogging is dead.
Your blog is just like your small business. And, it’s a long term investment.
This is one common reason why blogs fail in the initial stages and never grow back.
What to do instead:
Instead of aiming for quick rich money goals, pay attention to create content value for your blog. Start with solid content creation strategies. Focus on serving your readers so that they trust you and believe in you.
2- Have no blogging plan
Hoping to grow a successful blog without a plan is a failure itself. And, this is why many new blogs fail easily.
If you want to create a successful blog + biz, you need a plan. You can’t just launch a website (although that’s important) and hope that it would work out.
Yes – your blog business plan is your blog’s BLUEPRINT.Raelyn Tan
Running a blog is a serious job. To do that, you need a solid and strategic plan that provides a guideline to follow.
As you start a blog, there is so much to do. This is where most bloggers get caught up. They don’t know what to do next or how to grow their new blog. Some even don’t know the reason why they started a blog. And, they keep wondering what to do every next day.
That’s not how blogging real works.
A blog plan will help you to;
- Determine blogging goals and the implementation strategy
- Understand where to put your focus.
- Figure out important trends in blogging and what to embrace.
- Set realistic tasks
- Know your entire blogging strategy
In that case, you need to have a solid strategic blogging plan that works. It should lay out your entire strategy on how you are going to build your new blog.
3- Copying other bloggers to win
Bloggers make too many blogging mistakes in the beginning. And, to my understanding, that’s alright. We all make mistakes and that’s how we pave the path to success.
There should be a clear understanding and set standards on how you become successful. To which, there is no space for copying others, or cheating others.
A big NO to duplicate blogs. Unfortunately, there are still those immature bloggers or wanna be bloggers who waste their time stealing content, images, and then trying to get some daily views.
This is legally and ethically wrong.
And, even if someone does that, they get a DMCA file notice or copyright notice and their website gets blocked in a few hours or days. So, there is no purpose to copy others.
Yes, you can surely get inspired from other bloggers. Even, follow their ideas and teachings to get successful.
But – don’t copy them.
Copying others will never lead you to;
- Build your own audience
- Establish trust
- Create authenticity
- See your inner capability
- Expand and grow
This mentality or mindset will never ever help you go forward in any area.
What to do instead of copying others?
Have your own blogging voice. Come up with your own blogging mindset. Experiment with your own creative ideas. Take challenges. Get inspired by others. Follow blogging experts. Participate in blogging communities. Find out what you are capable of doing. Challenge yourself. Learn from others. Learn to invest.
Just believe in yourself.
“You may be the only person left who believes in you, but it’s enough. It takes just one star to pierce a universe of darkness. Never give up.” –Richelle E. Goodrich
4- Blogging for yourself
Turning your personal blog into a money-making blog requires attention to your blog audience.
If you are just writing about ‘how you spend your mornings’ or maybe, ‘your secret confessions’ or ‘your hobbies’, you are probably just talking about yourself. You will have some readers and followers who are fascinated by your stories or personal talks but that’s it.
Your blog will not grow that easily.
I do want to say that there are some popular personal blogs like dylanhearn. The guy just started this blog to share his feelings and then people found his writings immensely thoughtful. To which, his blog is now very famous and he is also a published author.
Personal blogs are often created to share their life, thoughts and ideas with their readers. They don’t care about making money off blogging or even, turning their blogs into businesses.
And, it’s their commitment to the audience that has helped them become popular. Their personal story was touched by the readers and they want them to write more.
Those are exceptional blogs like everywhereist. Just look at this successful blog and see how amazing is that! Her blog has received accolades from The Independent, Forbes Magazine, and The Huffington Post.
It’s okay if you want to start a personal blog but nobody wants to keep coming back to your blog for your personal stories.
You need to serve your audience with their requests too. Write about their problems. Help them with solutions and ideas. That’s how a simple blog can turn into a big brand.
However, if you are just trying to become a successful blogger in a year by just writing about your interests then not going to work. There is so much that goes into successful blogging.
And, this is one common blogging mistake most new bloggers make. Which is also why blogs fail too.
Figure out why do you want to even blog?
If you wanted to just create an online journal then just do it. Don’t get into the race of blogging. Don’t even worry about if you fail in blogging.
Maintaining a personal diary is a lot different than building a blog. When you plan to monetize your blog, it’s important to target an audience and create content for them. Serve your audience with content that’s directly helpful.
Find ideas that interest your readers. I discuss more than 25 unique methods to find content ideas for your own niche.
Most importantly, you can use Pinterest trends, Facebook groups, and even a keyword tool like Keysearch to find relevant content ideas.
5- Paying concentration on quantity – not quality
I’m an advocate for quality content.
I even took an extra step and wrote an entire ebook on evergreen content strategies and why every blogger needs to follow this concept to their blogs. Get the ebook to master at evergreen content creation and get unlimited traffic, sales and subscribers.
You write too many blog posts but nobody reads them.
You promote hundreds of times but nobody shares them.
You send several email pitches but nobody responds.
The quantity doesn’t matter that much. What matters is the quality and idea of your blog posts. If your blog posts are well written and deliver value to your readers then people will share it. They will make a comment and take action.
Most blogs fail because they don’t follow the basic tips for creating a good blog post. And, when the fundamental part of blogging which is content is not up to the mark – the chances are high that the blog is going to fail or take years to get visibility.
If you are finishing a blog post in an hour then take another hour to edit or maybe, 2 more hours to polish the post.
- You need to make your content stand out.
- Your posts need to follow SEO best practices
- Your content strategy should cover topics that solve problems for your readers
- Make it engaging.
- Work on your writing skills.
- Make your graphics better using tools like Canva
- Make sure your web page looks nice and clean and gives a great reading experience
Don’t be afraid to ask someone for feedback. The best place is to join Facebook groups and participate in threads or maybe, if it’s allowed, ask a question.
Are you looking for a free facebook group? Come, and join ‘Bloggers Camp’ and participate in weekly threads to get new opportunities and collaborations.
Everything is taught in detail in my ebook. You can take a look here and see what this ebook offers. The bloggers who have got this are pretty happy with their new mindset over content creation.
Too much content is not always the answer.
Many new bloggers fail due to improper content strategy. They are not sure what they are doing. The type of blog posts they must need for their blogs. And, the content relevancy which is huge.
6- Trying to do blogging all alone
I want to admit here one thing.
When I started out, I thought I could do it all alone. I can just learn everything and just do everything as I planned. But, I was wrong. I needed help. I needed feedback. I needed that one-hand support too.
I even asked in my facebook group ‘why most bloggers fail’, I get some honest answers too.
So, What did I do?
So, I made the right decision and made some blogging friends. From that day, I never felt alone in my blogging journey.
Honestly, blogging is also about excitement, thrill, fear, opportunities, failures, disappointments, challenges and surprises. So, there is a lot that goes with it.
Even one of my experienced friends, Ryan Biddulph, even wrote why party blogging can be successful blogging?
What to do if you are new to blogging?
Never be alone in this journey. Just enjoy it. Follow pro advice to build the blogging network that will help you achieve big milestones.
Sadly, many new bloggers quit their journeys without even speaking about it. Thus, their blogs fail.
They never reach out to anyone. Don’t just send spam emails to big bloggers and expect quick responses.
Instead, find people like you who are ready to be friends, and network. Get active in online communities and engage with other people.
Facebook groups give huge support to you even if you are feel like giving up on your blog. I have my own Facebook group and have joined tons of other groups too. We get motivation from others. There are many days when I also don’t feel well enough to blog but the blogging community itself is motivational.
You got to enjoy your blog.
I also did a twiter post on why blogs fail
I even posted on twitter and asked opinions on why do most bloggers fail?
Just click through this post and see some awesome responses.
7- Promoting your blog the wrong way – what’s the right way?
It’s normal to feel disappointed when your blog is not growing as you wanted.
Or, why your blog fails?
But, you must need to figure out why your blog is not getting traffic?
You may be promoting it the wrong way!
Most bloggers do blogging the wrong way thus fail. But why and what is the best way to do blogging?
First of all, bloggers hardly spend time in promoting their blogs when they start out! However, it is equally important to creating content for your blog. As successful bloggers say that blogging is 80% promoting your content to the right audience while 20% goes to creating content.
Are you using different social media channels to promote your content? If you use, do you even have a social media strategy?
Secondly, they market their blogs the wrong way! Even if you are promoting your blog, are you getting your message in front of your target audience or not?
If not then you are just wasting your time and energy into blogging!
To do that, you need to first choose and follow the best promotion methods. Whether pinterest should be your go-to platform or it’s facebook? Whether you use twitter or instagram to promote your new blog?
Before you start promoting, ensure that your content is up to the mark. These content creation strategies have helped me so much in polishing my own blog posts. So, work on your blog posts.
Step #1 – Find out where your target audience hangs out
Step #2– Discover the platform and choose 1-2 platforms at a time
Step #3– Grow yourself on that platform and attract your audience
Step #4– Get your message out there and promote your content using techniques that actually work.
The thing here is, you cannot just spam other websites with your blog links.
Or, just spam a Facebook group wall with your new blog post.
This won’t work!
And chances are that you will be kicked out from such communities.
For example, if someone tries to spam my facebook group wall – I kick them out. I spend hours every week to manage my group threads where I honestly give chance to new bloggers grow and thrive. So, I cannot risk my group with those people who are not even serious about their blogs.
Learn blogging ethics first.
Learn to advertise your blog smartly.
Choose marketing methods that are fit for your audience. What works for me doesn’t have to work for you.
Discover your blog audience and show up.
If you imagine thousands of clicks to your blog just by sharing your recent post on your new Facebook page with 100 likes. You are not going to get anything! Let alone be traffic.
Content marketing is a whole different topic that needs proper understanding and implementation.
A content marketing strategy helps you identify what you’d like to accomplish with your content, as well as how you’re going to use your content to achieve your larger business goals.Neil Patel
Content promotion is essential to get your content seen by others.
If you are just trying to leave your links here and there, you are easily ignored.
Let’s talk about twitter.
You can’t expect to get hundreds of links from twitter unless you really spend time on twitter. You need to know what types of tweets your followers wants to engage with. You need to create audience-specific content first.
Just like this one.
And, when you have an engaging audience on twitter, promote your content.
Another promotional strategy.
Being a new blogger, you have a small audience. Very little audience which is rarely engaged with what you write.
What you can do to get your content seen?
Collaborate with other bloggers. Grow your blogging network. Get yourself seen by other big bloggers.
In brief, get your blog noticed. I asked 11 bloggers to share a few tips on how new bloggers get themselves noticed.
Basically, you are trying to use their huge readership to visit your blog or maybe, few new eyeballs on your blog.
As a new blogger, it might be challenging for you to get collaboration with pro bloggers. But, you can always look for guest post opportunities, social media mentions or anything that directly helps them and also, you.
Please pin the image below.
8- Have no interest in blogging education
When you don’t treat your blog a career or a job, you will most likely fail quickly.
Blogging is no different than any other career where you need to get educated about it. If you are a nurse or a teacher, you get an education and also a degree to get acknowledged.
Similarly, blogging is a wide field where there are hundreds of concepts, terminologies, case studies, strategies, and marketing methods to scale up and grow online.
Develop a mindset to get blogging education. Get familiar with those basic and intermediate terms. It gets easier for you to grow your blog and promote it.
Learn a new tool that makes your blogging tasks easier. Invest in courses that help you master skills. Learn to write better content for your blog to build an audience.
My ‘evergreen content’ ebook is a mini-course itself. It teaches you everything about writing awesome blog posts that drive unlimited traffic, leads and sales. Most bloggers ignore the importance of evergreen content and struggle with traffic.
Similarly, Ready Set Blog Traffic course by Elna Cain is a popular course on traffic strategies. She discusses different strategies in her course.
This popular Legal Bundle is making things easier for all bloggers and business owners. Amira is a lawyer and a successful entrepreneur. Her legal templates are professionally written by herself so that our blogs are protected by law.
These are small little investments in our blogging business.
9- Scared of investing
We just talked about investment.
I have to keep on saying that your blog is your small business. If you keep ignoring the reasons why blogs fail, you are not finding the direction to your blog success.
Every day, you are trying to take one step. Let’s say you want to start a new blog.
- You find a blogging niche
- Choose a blog name and domain
- Buy hosting
- Install wordpress
- Get a theme
And, it goes on…
However, blogging is the cheapest online business model with high income. As low as $2.56/m, you can start a blog.
What other investments you need to make?
Website design or website theme is also an investment. Free themes are fine but you need a premium theme that is more customizable. You can easily see a difference between free and paid themes. Thus, more reasons to invest in a premium theme.
Then, there are some blogging tools like email marketing tool, stock images, logo for your website, cache plugins etc.
When your blog requires investments, don’t be scared to do so!
For examples, there are so many bloggers who are still on free wordpress.com and are afraid to spend some money on self hosting. Well, you got to be on self hosting platform to enjoy more options to build your blog and monetise it.
If you are using the free blogging platform, I published a post on how to migrate from free platform to wordpress.org.
There is a huge difference between both which I explained here.
Similarly, there are tons of free images available online. And, honestly, I have used them too! But, when I started using paid stock photos, I saw great difference! My overall clicks improved and my graphics got better.
These are few tools or products I personally invest in and so happy with it;
- Stock images – Styled Stock Society, Pixistock, Ivorymix, and Deposit Photos.
- Legal Bundle – This bundle has the 3 most important legal pages for your website along with awesome bonuses.
- Cloudways – for hosting.
- Mailerlite – My email marketing tool to create automation, email forms, and send unlimited emails. Other options are Convertkit.
- Canva Pro – The tool to design all the graphics, products, lead magnets and hundreds of pins.
- Tailwind – My Pinterest scheduler
- Namecheap – For domains.
- Wprocket – A caching plugin
- Shortpixel – image optimization plugin. I use this to optimize all my site images.
These are only a few tools. As you see, there is an investment in a blogging business. And, we do need to pay to earn money.
Well, you just got the idea, right?
You will need to spend money to make money.
You need to have ways to instill a positive money mindset for successful blogging.
I earn a decent income from affiliate marketing, ads, and my flagship product. And, a fixed amount is used every month to bear the expenses of my blog. So, I had to invest money in building my blog better. I needed unique photos and other essential blogging tools to run my blog smoothly.
10- You give up!
And, then you come at this stage where YOU feel like everything is falling apart and your blog is going nowhere – you give up!
“You do what you can for as long as you can, and when you finally can’t, you do the next best thing. You back up but you don’t give up.”Chuck Yeager
That’s not going to happen, my friend!
When you feel like blogging is not working in your favour, you just quit blogging…leaving all the opportunities and the skills you have still not touched.
I understand that it’s easy to say.
But, I have been through that too.
And, that is why I strongly urge you to stay consistent, get inspired and just hold on. If you feel a blogger’s burnout, just take some days off. If you are getting overwhelmed with dozens of things, find your blogging focus.
You can take my free quiz below.
Are you struggling with blog focus? Not sure where to put your focus in your blogging biz? Answer few questions and find out exactly where you need to put your focus in your blogging journey.
Have 45 seconds? Take my quiz
What to do when you feel like quitting your blog and also, blogging failure?
Here are few things I suggest you do;
- Take a break. Yes, I am saying this. Just take 3 days completely off from blogging things or if you can, take a week off. Use this time to reevaluate your blog things and see what are you doing wrong.
- Speak to someone. If you have a small blogging network, Facebook group or some friends, just speak to them.
- Ask someone for feedback.
- Pay for a blog audit or a blog strategy session.
- Pick a new strategy for your blog
- Read other blogs to get inspired and find ideas
But, yeah don’t give up 🙂
Blogging is very close to my heart and I would be sad if you or any other blogger would just quit.
And, it’s sad to see that some bloggers are failing. It’s not really that. Just figure out what’s not working and reboot your energy to work again.
11- You do time-wasting activities all the time
Maybe, you disagree with what I say but this is a bitter truth.
The online world is extremely busy. It’s very easy to get distracted by social media, news updates, Facebook notifications, youtube videos, emails, and whatnot.
You will find something that will keep you away from your main goals.
Some bloggers realise the worth of their time after spending years into blogging. And, then question ‘why I haven’t grown yet?’
Knowing how to use your time as a blogger is one underestimated skill.
As a blogger, your main objective should be to use your time wisely. You can never accomplish your to-do-list because there is no end to the blogging tasks.
I am being very honest here. It’s a small business that you are growing from the very first stage.
If you are just reading posts and hanging out in some communities or maybe, just writing a rough blog post then you are going nowhere!
Unfortunately, you are wasting your time.
Participate in communities but figure out how you can make it beneficial for your own blog. I discuss some tips in this post on promoting your blog in facebook groups.
Do write blog posts. But, that’s not enough. Writing the best blog posts for your readers is what you want. Understanding content strategies that generate life-long results is what you want.
If you are UNCLEAR on what to focus or where to spend your time that converts then I highly recommend this ‘action income generating blog posts’. This e-guide will give you a better understanding of income-action tasks.
Instead of just thinking of new blog posts, do these income-action tasks to make money and get the best ROI.
Pin the image 🙂
12- You are inconsistent
This one reason goes for anything you do in personal or blogging life. Inconsistency is huge obstacle when you are trying to grow your new blog.
You feel demotivated.
You are less inspired.
You are trying to find focus.
You don’t have enough time.
You don’t manage time well.
You only give 5 hours a week
You do not take your blog seriously.
You are not treating your followers or readers well.
You feel less passionate.
You self-doubt yourself.
Whatever be the reason, this certainly lead to inconsistency which is a big NO-NO. And, this will make you quit blogging soon.
And thus, after sometime, your blog fails.
- Have a blogging plan
- Know exactly what to do every single day. Each hour should have a winning task.
- Track your growth and determine what’s working and what’s not
- Set a daily time for blogging
- Have an accountability partner to discuss
- Remember to show up every day. Let it be 5 minutes or 30 minutes.
- Try to keep writing. Use your phone whenever possible for drafting your blog post.
You can even go through this post on becoming a consistent blogger.
13- You entered a wrong blogging niche
Some bloggers have admit that choosing a completely wrong niche can result in blogging failure. And, that could be why blogs fail in initial stages when it’s difficult to rank.
While there is a possibility for every blog niche to make money. But, there are still some niches that really do well in blogging.
Health and Fitness
DIY and crafts
Fashion and beauty
Most blogs are created somehow around these topics. Some niches are too broad while some are narrow.
There are many successful blogs with a single niche like freelance writing, or self improvement.
If you think that your blog is all over the place then it can be your niche. Maybe, you might need to narrow down your niche for better results.
I even shared my rebranding story where I made several changes to change my blog direction. And, I’m glad that I did it after a year.
So, you can rebrand too!
Change your blog niche. Or, if you don’t want to start all over again, change the direction of your blog niche.
This is the comprehensive guide on finding a profitable blogging niche. Use this guide to come up with your own niche.
What to do to stop blogging failure?
Now, here’s what to do next to kill blogging failures. Or, simply prevent your blog from failing.
1- Don’t aim for money in the first year.
2- Be passionate about your blog
3- Follow other bloggers for inspiration – don’t copy them!
4- Craft a blogging plan
5- Focus on creating evergreen content and pillar content
6- Make blogging friends
7- Choosing the right platforms to market your blog
8- Spend time and resources to learn to blog
9- Blogging expenses are real
10- Get inspired
11- Use your time wisely
12- Rethink your niche and change your direction
13- Show up and be consistent
Final Steps – Why blogs fail?
First – Replan your blogging strategy and mention all the reasons you want to blog and become a noticeable blogger.
Second – Cut down all those things you were doing wrong on your blog.
Third – Set realistic goals and mark deadlines.
I wish you all the best!
- See how you can get maximum traffic to a new blog!
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- How I increased my blog traffic to 23,000 page views every month [Case-study]
- 3 no-fail pinterest tips to boost blog traffic
- Why your blog is not getting traffic? [And, what to do]
- Blog Traffic For Beginners : How to get 0-1000 visitors to your blog
- How it’s possible to Get Google Traffic to your blog for Free
Why bloggers fail? What’s your word on this
Now, I want to hear from you.
Have you ever had a experience in failing a blog? According to you, why do blogs fail?
I would love to see what your input is and I’m sure your feedback will help other readers too.