The other day we attended a party in this village.

A farang party in Thailand.

“Farang” means foreigner in Thai.

Anyway, the mix of expats, travelers, and digital nomads got me thinking; successful blogging is like a party.

Or party blogging is successful blogging.

Treating blogging how we treated our meet and greet the other night; chatting casually, talking about our hobbies, discussing life in Thailand and travels worldwide was a fun time.

I even talked a wee bit business because folks asked what I did for a living.

But 98% of chats focused on stuff other than business.

We just had a fun time.

Party time.

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Struggles

Most folks struggle because they don’t go the party blogging route.

Everything is all business, all the time.

Somewhere between a somber funeral and strained used car salesman, the vibe from some bloggers is desperate, sad, and flat out money-grubbing.

Fear is a terrible driver because if you charge blogs with fear you get fear-filled results, aka, struggling and failure.

Analogy

Imagine if I walked into the party the other night in Thailand and handed each person a business card pointing to my premium services.

Imagine if I said to each person, “I am Ryan Biddulph. Get in touch with me for coaching services. Or maybe you want to buy my courses or eBooks?”

Every person at the party would call me a jerk and eventually I’d be shown the door. Rightfully so. Parties are not business meetups. Even in business meetups, you need to wine and dine folks to build a deeper connection.

Every time you reach out to a stranger with a business proposition you are like the jerk pitching their business at a party. Especially when pitching influencers, who’ve seen similar lame pitches thousands of times during their online lives.

Desperate blogging is so 10 years ago.

Party blogging is the way to go.

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What Is Party Blogging?

I’m glad you asked.

Otherwise, I’d waste my time writing this post.

Party blogging is blogging mainly for the fun of blogging.

Imagine a party. People show up to have a good time. Maybe you down a drink, grab a bite to eat and gather around the TV to watch a movie.

Or perhaps you enjoy real carbonera prepared by Italians, as was the case the other night.

The secret is detachment.

Reading blog posts because you enjoy learning new information or reviewing important stuff you knew but need to refresh in your mind.

Commenting genuinely on blogs because you want to befriend fellow bloggers.

Helping other bloggers by promoting them freely on social media sites.

Having a blast creating helpful content on your blog to aid your readers.

Detaching from blogging business outcomes keeps you in blogging party mode. Instead of pressing business cards into the hands of any sentient being in your path you will:

• Listen to them, learning about them and their story
• Take a genuine interest in them
• Help them without trying to squeeze anything out of them

Focus on befriending other human beings versus what these folks can do for you or give you.

Most bloggers struggle because they just want people to give them money or to boost their traffic stats, and have zero interest in getting to know folks and befriending them.

 

This trashy tendency litters my email inbox daily.

I even recall someone a few months back who said he had no interest in patiently building a bond with me but wanted to publish a post on my blog. His delusion led to him bragging about being featured on a low profile, smaller brand sites. I politely noted how my strategy of patiently befriending people seemed to work OK as I’d been featured on Virgin, Fox News, Entrepreneur, and Forbes. His reply: the sound of critics.

Make blogging a party.

Enjoy the cyber ride.

Have fun.

Detach from outcomes.

Befriend people by taking an interest in the person; not what they can do for you.

Talk about stuff other than blogging or business.

The friends you make at blogging parties take you to heights you’d never see on your own.

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