The tides are drifting captain, it’s time to take charge and traverse through the blustery wind. It may sound melodramatic. In the eCommerce world, without a strategy, you are doomed. Almost the same as our lost captain, uttering “Oh captain my captain”, further drifting off course. A pinpoint strategy, detailing the action plan keeps you in-tact. It helps to find opportunities, plot a course of action, and predict palpable outcomes. The foremost advantage of an eCommerce entrepreneur is that they can own an online store will little or no investment (most eCommerce platform providers give a 15 day trial period).