Do you have an online business? Or, maybe, you are held responsible for managing a business. If that’s the case, you already know why having a customer community is essential for a business.

Modern businesses are operating in the age of the consumer. The advent of social media and the accessibility of the internet has further shifted the balance of power towards customers, who can interact with brands and make their voices heard easier than ever before.

The tides are drifting captain, it’s time to take charge and traverse through the blustery wind. It may sound melodramatic. In the eCommerce world, without a strategy, you are doomed. Almost the same as our lost captain, uttering “Oh captain my captain”, further drifting off course. A pinpoint strategy, detailing the action plan keeps you in-tact. It helps to find opportunities, plot a course of action, and predict palpable outcomes. The foremost advantage of an eCommerce entrepreneur is that they can own an online store will little or no investment (most eCommerce platform providers give a 15 day trial period).

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