As if there wasn’t enough change in 2020 (with both Pinterest and the world), a new feature was suddenly everywhere: Pinterest idea pins. This feature brought with it immense confusion and frustration, but also opportunity. And, this post teaches you exactly how to create idea pins on Pinterest.
It’s possible that this was the most confusing unveiling in Pinterest’s history. The feature was in public beta testing for going on two years, giving some people access while leaving most out in the cold.
Meanwhile, to the media and at their creator events like the Pinterest Creators Festival, staff went on endlessly about the need to create idea pins to stay relevant.
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