As if there wasn’t enough change in 2020 (with both Pinterest and the world), a new feature was suddenly everywhere: Pinterest idea pins. This feature brought with it immense confusion and frustration, but also opportunity. And, this post teaches you exactly how to create idea pins on Pinterest.

It’s possible that this was the most confusing unveiling in Pinterest’s history. The feature was in public beta testing for going on two years, giving some people access while leaving most out in the cold. 

Meanwhile, to the media and at their creator events like the Pinterest Creators Festival, staff went on endlessly about the need to create idea pins to stay relevant.

For years we’ve known that Pinterest has some pretty powerful spam filters.

I’ve seen countless posts in Facebook groups from frantic bloggers whose accounts have (and often mistakenly) been suspended.

And whilst usually these are “false alarms” by Pinterest (and 9 times out of ten, the frantic blogger gets their accounts back), these spam blockers are there for a reason; to keep Pinterest a safe platform full of legitimate, engaging content.

However, in 2021, the Pinterest spam filters are the most sensitive they’ve ever been!

Learning how to use keywords on Pinterest is as important as optimizing your blog posts for search engines. Pinterest is a search network for finding ideas, goals, recipes, inspiration, products, and more.

Pinterest users only find your content if it has terms they are searching for. In order to get your pins found on Pinterest, you need to make sure that your content uses certain words.