Instagram that was introduced as basically a photo-sharing app for youngsters has gone through a metamorphosis and has become a serious social media platform with immense promise for all sorts of businesses.
As per this statistics, with over 32 percent of Internet users in the United States now use Instagram and more than 71 percent of business in the U.S.A. are now present on Instagram.
This vibrant social media channel is no longer just a hip and happening teen hangout. It really means serious business. Instagram is the second most popular social media platform after Facebook in terms of audience penetration in the United States.
Instagram provides golden opportunities to entrepreneurs both budding and well-established ones, to promote and boost their business with the help of engaging visual content.
Irrespective of the fact whether you are on this powerful platform right from its inception or you seem to be just a newcomer to this intensely competitive Instagram-gaming zone, all businesses must leverage the power of this social media platform if they are looking to resonate effectively with their specific target audience.
The fact remains, that Instagram is incredibly simplistic and definitely, the most personal mobile platform. Instagram has the ability to connect and interact with brand intimately.
Hope you are not misled into assuming that Instagram is predominantly for millennials. Instagram is not limited to the millennials only.
All businesses and people belonging to different companies and age groups could be benefited from whatever Instagram has on offer basically, in terms of brand promotion, recognition, and marketing.
Instagram for business: 8 ways how instagram works for businesses
This is a guest post.
So how does Instagram work for businesses in this highly competitive digital era? Let us examine the scenario.
1- Instagram Helps in Boosting Your Brand with Amazing Visual Content
Visual content would be giving you a chance to determine exactly the best way to showcase your precise brand and boost your business. A massive advantage of sharing pictures on Instagram is a broad range of filters.
By using any one or multiple of these filters you could infuse a different feel or different overall appearance to all your photos. You could use this amazing tool for effectively conveying your desired message and mood in general.
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2- More People Are Presently Using Instagram So More Consumer Exposure & Engagement
According to Instagram authorities, their impressive social media presence presently is accompanied by more than 1 billion monthly active users. More than 500 million users are actually in the habit of visiting this robust platform every day with over 80 percent of these users being outside the United States.
Thanks to such broad coverage, there is absolutely no limit to your business success if you focus on implementing a truly comprehensive and dedicated Instagram marketing stratagem.
3- All Businesses Could Thrive On Instagram Irrespective of Size
Instagram has over 1 billion Instagram monthly active users that imply it could prove to be a gold mine for various businesses including big and renowned organizations, and relatively smaller businesses and also, one-man operations.
But even for the most reputed organizations, success would not materialize overnight. You must go on maintaining an active presence and a consistent routine of minimum one post every day. For instance, this is simply the way the top brands Adidas and Coca-Cola and a host of small businesses use and even thrive on Instagram.
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4- Businesses Can Earn Money from Instagram Directly
Instagram has gone through a radical change over the years. Today there is more focus on making money via effective product placement.
In this context, we know that the most recent program is known as ‘shoppable posts’ that allow businesses on Instagram to add tags to their specific products in the pictures with links that would be including the product description, the price of the product, and the capability of shopping now that would be driving the user to the online store.
Thanks to ‘shoppable posts’ now it has become easier for businesses to attract and boost actual sales. About 72 percent of the users on this vibrant social media platform has admitted to buying products from Instagram.
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5- Instagram Is Best for Driving Sales that Has High Average Orders
As per Shopify, we understand that Instagram referrals lead to an average order value amounting to $65.
Even though a majority of the visits would not culminate in purchase but the ones that do would lead to substantially higher revenue as compared to other social networks, for example, the average order value of YouTube is $37.63.
This clearly helps us understand how Instagram works for businesses. One order value leads to $65 which is amazing. A smart Instagram strategy is a must requirement when it comes to run a successful business on Instagram.
In you want to understand how Instagram strategy works then make sure to join this free Instagram training. This free training educates you to understand Instagram algorithm and how does it actually work.
6- Hashtags Help in Enhancing Your Visibility
As a new organization in this platform, you may feel quite overwhelmed by the stiff competition; however, with the correct use of hashtags, your business could stay well ahead of the rest.
Hashtags are basically, keywords that summarize accurately what the post is all about. Some of the popular Instagram hashtags like #ShareaCoke from Coca Cola, #TweetFromTheSeat from Charmin, and #MyCalvins from Calvin Klein’s have actually, rocked the industry making these companies even more loved and recognizable.
You may not be corporate giants such as Charmin or Coke but you could use hashtags in an effective way to stand out from the rest.
You can follow this step by step post to find out best performing hashtags for Instagram.
7- You Could Monitor the Activities of Your Competitors
Your company could utilize Instagram for keeping track of your competitors and to discover the ways they interact effectively with their followers.
You must examine meticulously to identify the frequency of posting, exactly what they are actually posting, and effective techniques that are implemented for engaging with their followers. Moreover, you could use the important customer information and data you gather for enhancing your individual strategy.
8- Instagram Provides Diverse Ways of Being Creative
Instagram provides a great deal of creativity and authenticity. On this vibrant platform, your marketing team would be coming up with wild new ways of grabbing customer attention, adding followers, and getting new customers.
You must demonstrate to the public in general that your precise brand has its own personality. Entice your potential customers with shoutouts, contests, interactive videos, vivid pictures, and more.
You can check out these creative Instagram ideas to engage with your followers.
You need to realize that more and more people are devoting their attention to Instagram. You would end up ignoring millions of clients by staying away from this robust social media platform.
Follow the tips that have been recommended to you here for building and boosting Instagram presence. This should help you understand how Instagram works for businesses.
This is a guest post submission by Walter Moore.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.