Tired of writing posts that never get consistent results? Thinking if there’s a foolproof method to create and convert content that lasts forever?
I had this thought last year.
Writing a new post every week is always a good strategy. It adds new content pages to your site. It keeps the readers engaged. It helps your site with new keywords. And, most importantly, it shows consistency.
Who doesn’t want a consistent posting schedule for their blogs?
Have you ever thought of writing a post that lasts forever?
The type of content that never get expired!
Isn’t this something you’d like to know more?
Wait, I have something to share.
Last year, I was thinking if there’s any way to produce consistent results on my blog with some effort?
By no means, I don’t say that blogging is less work. It’s a lot of work with multitasking and as a blogger, we wear several hats. And, always multitasking.
But, as bloggers, we can divert our content strategy in a way that it continues to send traffic, make sales and earn subscribers. This is what you’re going to learn today.
How to create content that lasts forever?
Do you struggle with consistent results on your blog? Everybody hates those blogging numbers when they go downwards.
The one thing that I have found helpful with my own blog results is that I focus on evergreen content.
Writing evergreen posts is a key factor in getting consistent results on your website. From consistent traffic clicks to sales and subscribers, an evergreen blog post is a must-have.
Let’s discuss briefly.
What is evergreen content?
Evergreen content is referred to timeless, and relevant content that stays forever. It stays relevant throughout the year.
This type of content is most often searched by users all the time and it continues to get searched in the future. These topics are the most voluminous topics with millions of readers.
Evergreen content has its own value. It retains relevance and value over time. Even if the trend or market changes, such topics are always relevant to the audience.
Imagine if you start publishing such posts on your blog?
I even experimented on my blog first to give an idea. I created this free casestudy where I showed useful strategies I did to make money and subscribers from one single blog post.
I wrote a post in my first year of blogging and I earn rewards even after 3 years! Isn’t this awesome?
How to create evergreen content to drive traffic, sales and subscribers?
Although evergreen content sounds easy to create. Just pick a topic and publish it. And, assume you will receive like millions of pageviews and hundreds of sales every month. To be honest, it’s not true and kind of unrealistic.
The content idea planning takes a whole lot of time, and research. With that, the evergreen post creation is a process in itself. And, then there’s the most important step where you make sure to convert your post. Otherwise, it’s not going to work and all your efforts will soon die.
My brand new ebook goes in-depth on this unique topic. It’s a 145+ pages ebook that covers all the sub-topics including how to pick the best evergreen idea, how to write an evergreen blog post, how to monetize an evergreen post to make sales and money and how to make those posts alive even after 10 years.
Yes, all of this!
This is one of the guides you will keep reading days after days because it sums up everything for you.
And, the amount of feedback I received is also INSANE.
I had so many common topics in my mind but I genuinely wanted to write an ebook that’s going to provide value and enough strategies to get straightforward results.
> (opens in a new tab)”><<Grab the new ebook on early bird discount>>
4 most important tips to convert content for maximum results
It frustrates when people click on your posts, and never convert. It’s easy to create a new post but writing a high converting post is definitely a challenge.
It starts with writing outstanding content and choosing a readable format.
You don’t want readers to go away from your message due to common reasons like unreadable fonts, improper grammar, poor sentence structure or unclear content.
Be more persuasive in writing your posts.
Make easy to read posts that boost your conversion rate.
Let’s look at 5 important tips to convert content;
1- Add a strong click to action
For many new bloggers, this is a wakeup call. If you are not adding a click to action in your blog content then you’re highly missing the chances of conversion. You need to invite readers to take action.
You have to tell them what to do next?
A strong CTA is persuasive and action-oriented. It should immediately tell visitors what to do.
Each of your blog posts needs to have a click to action. This article also includes 5 ways to increase organic click through rates.
2 – Include email sign up forms
Let me ask you first.
Do you have an email sign up forms on your site? What do you offer if someone subscribed to your email list? What is your promise? Is it benefit-driven?
And, If you don’t have any email forms, how would visitors convert into subscribers? You do need them on your site to collect email address so that you can send them valuable emails, sell products, or new offers.
I recommend Mailerlite and Convertkit for emails. These are some great email marketing tools for bloggers and business owners. You can even take this free webinar on landing more subscribers.
Here’s a step by step post to create an email list with mailerlite. I use mailerlite to send emails and I love using it so far.
Resource : You can also sign up for this free email list building webinar. This teaches you tips to grow your email list.
3 – Experiment with different placement of email forms
Let’s say you already have enabled email forms, but still, people are not converting.
You got to test your email forms placement. Are you using different areas of your site? Are you trying out different email forms?
- Notification bar
- Side bar form
- Pop up form
- Exit intent
- At the end of the post
You need to test for a couple of weeks to determine the best high converting areas of your website.
If you see on my site, I use optinmonster to A/B test and use multiple email forms on my site. It’s such an advance lead capturing tool that most businesses use to get email subscribers and leads for their business.
The fact I keep using it is that they have 9 different email campaigns including notification bar, exit intent feature and monsterlinks etc. You can definitely try it out for a few months.
4 – Double check your offer
Too often, it’s the lead magnet that’s not converting. No matter how great the email form is, but if your freebie offer is too generic or not the-best, chances are that your visitors won’t convert.
Every 3-6 months or so, check your offers. If there’s anything that’s outdated or not working for your readers.
Even if it’s a product you sell on your site, give some time in analyzing your product sales page. If there’s a need to make changes to the sales page? If your design looks dull? If the product is relevant to your site audience?
Here are a few other tips;
- The offer is highly relevant
- It is value and benefit-driven
- The offer is unique
- Your email form design also matters
- Is your content exclusive?
- Is the lead magnet design attractive?
When I started out, my checklists were terrible. I mean, they did offer value but the design and the cover were too basic. And, I didn’t notice it.
After a couple of months, I thought to change the cover and the form. Just by making a few changes, my conversion rate got better.
All these small changes in your content directly affect your conversion rate.
Ready to create and convert content to get traffic, sales and subscribers?
Get my unique ebook on ‘evergreen content strategies’. This ebook is focused on timeless content strategies that remain alive and fresh over a long period. When you start creating content using the strategies I shared in this ebook, you will have a series of posts ready to convert.
With the ebook, I also offer an editable workbook to plan your content strategy beforehand. The workbook makes it so easy for you to plan your evergreen content and make your posts ready for conversion.
> (opens in a new tab)”> <<Learn more about the ebook today>>
Nikola Roza says
congrats on your first ebook:) It’s a true milestone for you and the topic is excellent. Creating evergreen content has never been more important now that there’s more than ever content online.
The key to success in Google is to create content that will never expire and then to build link to it until it ranks.
And keeping evergreen helpful content ranked is a piece of cake:)
Jenni @ I on Image says
Very helpful and informative post! I saved it on Pinterest for later too 🙂 -Jenni
Gaurav Kumar says
The first step to make sure that you content convert is by understanding the user intent and customer personas. Your keyword research and SEO strategies should also be based on the experience that you have gathered by engaging with customers and by answering their queries.
Once you understand what your customer wants, then you can create the content that ensures maximum conversion.
Also, make sure that you analyze the result of yoru efforts.
Glad you have shared these tips!
Arfa Nazeer says
Thank you so much. AGREE TO ALL OF WHAT YOU SAID ABOVE! Creating the evergreen content and then, ranking it on Google is what most successful bloggers and businesses aim for. Yes, I truly believe in creating content that never get expired and that’s what clicked me write a whole ebook explaning evergreen content creation, and strategies to convert those blog posts for lifetime.
Arfa Nazeer says
Thanks so much, Jenni!
Arfa Nazeer says
Thank you for adding your insights here, Gaurav! I do agree with understanding your audience persona and user intent. It’s important knowing what your audience want and then, how are you going to convert your users.
Well, analyzing the results is another important most people skip and never pay attention to.
Amanda Kerr says
Thanks so much for sharing! This is helpful!
Arfa Nazeer says
Thanks, Amanda! I am glad you have found these helpful.
Hi Arfa, yea, posting evergreen content is good, but as Google keeps innovating, I believe that once in a while, we need to somehow update/refresh old content that we posted on our blogs, especially those with higher rankings. Cheers.
Nirodha Abayalath says
Thanks for these very helpful tips. I didn’t think enough about adding click to action on my blog. It might be the reason for low conversion rate right?
And, after reading this article I installed a “Table of Content” plugin on my blog too.
Asad Hanif says
Amazing and very useful tips, and in my opinion these days these 3 things works eye catchy and meaningful headings, engaging content, and strong call to actions.
Arfa Nazeer says
These are some great points! I do agree with headlines and strong call to actions. They are helpful in increasing the overall conversion rate.
Porshaa | Lifetimeinflux says
This is an amazing post with informative information. Evergreen content is a brilliant idea to help your blog grow.
Also congrats on your new Ebook, I can’t wait for the day I publish my own because it is a massive achievement.
I will definitely be using some of the strategies you have mentioned for my blog and use it to create content that stays relevant.
Hari Mohan Sharma says
Thanks for sharing a topic that struggling bloggers like me need. It is indeed a challenge for most of the bloggers to create content that converts. This post has come as a help for us. I appreciate your deep and clear understanding of the subject.
To add further, I have subscribed to your email list.
Folajomi Ballo says
What a lovely piece I just read.
Evergreen content should be the target of every blogger. Although, we might take advantage of the latest trending, but everlasting content would keep the revenue, subscribers, and buyers flowing in.
Good job Arfa, tweeting this with immediate effect,
Such great tips in this post!! Thank you for sharing ♥︎
Cynthia J. Coleman says
Hi Arfa, these are excellent points. I find that updating a post is great for the times when you haven’t blogged in a while and are stuck for ideas. I’ve been aiming to post at least once a week. I also try to update posts that may not have gotten much attention the first time. Thanks for sharing!
Lisa Sicard says
Thanks Arffa, when I first started blogging almost a decade ago I never added any call to actions. I’d say it’s only been the last 2-3 years that I have added them. Duh! Right? It really does help to generate leads and sales. I didn’t want to come across salesy but I only add them in near the bottom of the post 95% of the time.
Thanks for sharing these tips with us and a have a great day!
Thanks for sharing these amazing insights. I like to way to have explained it. I am following your blogs and will share some with my fellow bloggers. Keep sharing such articles.
Content creation is one of the major activities in blogging. It is not just picking the keyword and write an article. One must add personal experiences, personal voice so that they can connect with the reader. This way the chance of conversion will go high. You have shared an amazing guide. Thanks for that.
Paul @ SideGains says
You’re right of course Arfa… evergreen content should be the basis of all your blog content, unless you’re a prolific blogger with teams to help add bursts of posts on trending topics. Evergreen content is the gift that keeps on giving.
I’d say that if you’re blogger with limited time to write, I’d advise to focus ONLY on evergreen topics that will ALWAYS be relevant to people. 🙂
Awesome read and informative too.
Exactly what I needed for my blog. Thanks for this one.