Tired of writing posts that never get consistent results? Thinking if there’s a foolproof method to create and convert content that lasts forever?
I had this thought last year.
Writing a new post every week is always a good strategy. It adds new content pages to your site. It keeps the readers engaged. It helps your site with new keywords. And, most importantly, it shows consistency.
Who doesn’t want a consistent posting schedule for their blogs?
Have you ever thought of writing a post that lasts forever?
The type of content that never get expired!
Isn’t this something you’d like to know more?
Wait, I have something to share.
Last year, I was thinking if there’s any way to produce consistent results on my blog with some effort?
By no means, I don’t say that blogging is less work. It’s a lot of work with multitasking and as a blogger, we wear several hats. And, always multitasking.
But, as bloggers, we can divert our content strategy in a way that it continues to send traffic, make sales and earn subscribers. This is what you’re going to learn today.
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How to create content that lasts forever?
Do you struggle with consistent results on your blog? Everybody hates those blogging numbers when they go downwards.
The one thing that I have found helpful with my own blog results is that I focus on evergreen content.
Writing evergreen posts is a key factor in getting consistent results on your website. From consistent traffic clicks to sales and subscribers, an evergreen blog post is a must-have.
Let’s discuss briefly.
What is evergreen content?
Evergreen content is referred to timeless, and relevant content that stays forever. It stays relevant throughout the year.
This type of content is most often searched by users all the time and it continues to get searched in the future. These topics are the most voluminous topics with millions of readers.
Evergreen content has its own value. It retains relevance and value over time. Even if the trend or market changes, such topics are always relevant to the audience.
Imagine if you start publishing such posts on your blog?
I even experimented on my blog first to give an idea. I created this free casestudy where I showed useful strategies I did to make money and subscribers from one single blog post.
I wrote a post in my first year of blogging and I earn rewards even after 3 years! Isn’t this awesome?
How to create evergreen content to drive traffic, sales and subscribers?
Although evergreen content sounds easy to create. Just pick a topic and publish it. And, assume you will receive like millions of pageviews and hundreds of sales every month. To be honest, it’s not true and kind of unrealistic.
The content idea planning takes a whole lot of time, and research. With that, the evergreen post creation is a process in itself. And, then there’s the most important step where you make sure to convert your post. Otherwise, it’s not going to work and all your efforts will soon die.
My brand new ebook goes in-depth on this unique topic. It’s a 145+ pages ebook that covers all the sub-topics including how to pick the best evergreen idea, how to write an evergreen blog post, how to monetize an evergreen post to make sales and money and how to make those posts alive even after 10 years.
Yes, all of this!
This is one of the guides you will keep reading days after days because it sums up everything for you.
And, the amount of feedback I received is also INSANE.
I had so many common topics in my mind but I genuinely wanted to write an ebook that’s going to provide value and enough strategies to get straightforward results.
4 most important tips to convert content for maximum results
It frustrates when people click on your posts, and never convert. It’s easy to create a new post but writing a high converting post is definitely a challenge.
It starts with writing outstanding content and choosing a readable format.
You don’t want readers to go away from your message due to common reasons like unreadable fonts, improper grammar, poor sentence structure or unclear content.
Be more persuasive in writing your posts.
Make easy to read posts that boost your conversion rate.
Let’s look at 5 important tips to convert content;
1- Add a strong click to action
For many new bloggers, this is a wakeup call. If you are not adding a click to action in your blog content then you’re highly missing the chances of conversion. You need to invite readers to take action.
You have to tell them what to do next?
A strong CTA is persuasive and action-oriented. It should immediately tell visitors what to do.
Each of your blog posts needs to have a click to action. This article also includes 5 ways to increase organic click through rates.
2 – Include email sign up forms
Let me ask you first.
Do you have an email sign up forms on your site? What do you offer if someone subscribed to your email list? What is your promise? Is it benefit-driven?
And, If you don’t have any email forms, how would visitors convert into subscribers? You do need them on your site to collect email address so that you can send them valuable emails, sell products, or new offers.
I recommend Mailerlite and Convertkit for emails. These are some great email marketing tools for bloggers and business owners. You can even take this free webinar on landing more subscribers.
Here’s a step by step post to create an email list with mailerlite. I use mailerlite to send emails and I love using it so far.
Resource : You can also sign up for this free email list building webinar. This teaches you tips to grow your email list.
3 – Experiment with different placement of email forms
Let’s say you already have enabled email forms, but still, people are not converting.
You got to test your email forms placement. Are you using different areas of your site? Are you trying out different email forms?
- Notification bar
- Side bar form
- Pop up form
- Exit intent
- At the end of the post
You need to test for a couple of weeks to determine the best high converting areas of your website.
If you see on my site, I use optinmonster to A/B test and use multiple email forms on my site. It’s such an advance lead capturing tool that most businesses use to get email subscribers and leads for their business.
The fact I keep using it is that they have 9 different email campaigns including notification bar, exit intent feature and monsterlinks etc. You can definitely try it out for a few months.
4 – Double check your offer
Too often, it’s the lead magnet that’s not converting. No matter how great the email form is, but if your freebie offer is too generic or not the-best, chances are that your visitors won’t convert.
Every 3-6 months or so, check your offers. If there’s anything that’s outdated or not working for your readers.
Even if it’s a product you sell on your site, give some time in analyzing your product sales page. If there’s a need to make changes to the sales page? If your design looks dull? If the product is relevant to your site audience?
Here are a few other tips;
- The offer is highly relevant
- It is value and benefit-driven
- The offer is unique
- Your email form design also matters
- Is your content exclusive?
- Is the lead magnet design attractive?
When I started out, my checklists were terrible. I mean, they did offer value but the design and the cover were too basic. And, I didn’t notice it.
After a couple of months, I thought to change the cover and the form. Just by making a few changes, my conversion rate got better.
All these small changes in your content directly affect your conversion rate.
Ready to create and convert content to get traffic, sales and subscribers?
Get my unique ebook on ‘evergreen content strategies’. This ebook is focused on timeless content strategies that remain alive and fresh over a long period. When you start creating content using the strategies I shared in this ebook, you will have a series of posts ready to convert.
With the ebook, I also offer an editable workbook to plan your content strategy beforehand. The workbook makes it so easy for you to plan your evergreen content and make your posts ready for conversion.