Starting an email list is not as complicated as it may sound to new bloggers. I do admit that building an email list was never my top-notch priority because I thought email marketing is a tough subject and it’s not a piece of cake.
But, I was wrong!
Do I remind you that as a blogger, we wear several hats?
We write, schedule, manage social media, design images, plan strategies, collaborate, learn, and what not!
If you’re a blogger, be assured that you are already a multi tasker and a creative person. So, email marketing is also one thing you should definitely do as a blogger.
However, beginners are still not sure whether they should start an email list for a blog, and if they do, how do they start an email list from scratch?
It’s okay, if you are starting out, or have started a blog, you can build an email list today.
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If you ask, I would suggest having an email list from day 1.
Wait, let me tell you why?
WHY SHOULD BLOGGERS CREATE AN EMAIL LIST?
My friend, an email list is definitely important.
As writing regular content is needed to grow your blog, email marketing is necessary to stay in contact with your regular readers. It just not helps to stay connected with your readers, but email list is the only guaranteed place where people actually read what you say, and take your advice seriously.
Take my example.
I have subscribed to several bloggers and experts. As soon as I get their email, I open it and read it. There can be days when I don’t often check their blogs but I regularly read their emails, click through the links or tools they’ve recommended. Because I know the value they add in their email list cannot be found anywhere else.
And, emails are super valuable reads.
Look at some obvious reasons you should create an email list for your blog or business;
1- You have full control over your email list – it’s all yours!
2- Email subscribers are more likely to be action takers
3- Emails are perfect to communicate, and stay in contact
4- An email list brings you closer to your audience
5 – Emails can be an instant source of feedback.
The solid benefit of having an email list is knowing your audience closely. As soon as I grew my email list, I got emails from my subscribers and they tell me how much they enjoy reading my content.
They send me personal emails and ask questions they don’t often ask on the blog or on social media. Emails bring you closer to your audience and are also a clean way to speak directly to your subscribers. Isn’t it?
Now, let’s get started with basic email list building and I will show you how to build an email list for beginners.
[bctt tweet=”Here’s how to build an email list for your blog, and send your first email ” username=”@epifetweets #blogging #email #marketing #bloggingtips “]
What Email Service Provider (ESP) You Should Use?
Basically, an email service provider is basically the company that provides email marketing services. In easy wordings, it is the email marketing tool that handles all of your subscriber’s list, email campaigns, and forms.
I recommend two.
Mailerlite and Convertkit.
Because I know that these tools are simple to get started with email marketing. These also come up with extensive tutorials to help you master at email marketing.
If you’re a beginner blogger, you might find Mailerlite more helpful and budget friendly. But, if you’re a business owner or an experienced blogger then Convert kit is the best one!
Let’s proceed with Mailerlite.
BEST FEATURES OF MAILERLITE;
I would like to discuss few attractive features for using Mailerlite. I use it, and I know how amazing this tool is.
- It’s free up to 1000 subscribers.
- It has drag and drop email builder which make email designing so easy.
- Email automation. Send automated emails to your subscribers.
- Create free landing pages with mailerlite.
Basically, it’s easy to use mailerlite even if you’re completely new to email marketing. Their customer support is incredibly awesome and they always respond to your queries. I often ask them questions when I get stuck somewhere and the Mailerlite team replies every time. The tutorials and FAQ section is also helpful.
Here is what you need to do to build an email list for your blog.
HOW TO BUILD AN EMAIL LIST FOR BEGINNERS
Follow the steps below to start an email list with Mailerlite;
1- SIGN UP WITH MAILERLITE
In order to get started, you will have to sign up with Mailerlite.
Click the button below to visit Mailerlite, and sign up with an email address.
As said, it’s forever free up to 1000 subscribers which is amazing for new bloggers.
At this step, you will just need to provide your company or blog name, email address, and password.
The free plan gives you access to all features. It allows sending unlimited emails to your 1000 subscribers. As your number of subscribers increase, you will require to upgrade your plan.
And, the prices are still affordable.
2 – VERIFY YOUR ACCOUNT WITH MAILERLITE
The next step is to verify your site with Mailerlite. Now, you will have to complete two things;
- Complete your profile
- Verify your website domain
When you start using Mailerlite, you should have your own self-hosted website with a paid domain. The email address should match with your domain. Let’s say your blog is ‘xyzblog.com’ then your matching email should be ‘firstname.lastname@example.org’. This is just an example.
The time you have gone self-hosted with your blog, you should have got a free paid domain email. If you use Bluehost, or Siteground or any other hosting service you can easily get your domain email from the cPanel. It’s free to collect your matching email.
Mailerlite does not accept free domains like @hotmail.com, @gmail.com, or @yahoo.com as the emails from these domains end up in spam. They will only verify your site if it has a paid domain name that matches with your website.
As you complete both of these steps, mailerlite will review your account and approve it.
Afterward, you need to learn these five steps as they will help to grow your email list.
5 THINGS TO DO AFTER YOUR ACCOUNT APPROVAL
1- Get familiar with Mailerlite dashboard
The dashboard shows all tabs including subscribers, campaigns, forms, and automation. It’s easy to follow and understand.
Just click through every tab and see how mailerlite works.
2- Create Mailerlite forms and embed it on your website
In the form section, you will find three forms i.e embedded forms, pop up forms and landing page. The embed forms are the common forms which you see on the most websites.
Initially, you can create an embed form for your sidebar and invite people to join your email list. When people provide their email, they agree to become subscribers and they are ready to receive emails from you.
Moreover, create freebies and content upgrades for your followers. You can create a free printable, an ebook or a checklist to offer to your subscriber. People most likely become subscribers when you offer something for free.
These days, people don’t just directly sign up for email lists. In fact, they sign up for a free course, a secret resource, or an ebook.
OptinMonster is an excellent lead generation software. It helps to create gorgeous website forms with pre-made templates. With the help of OptinMonster, you can grow your email list really fast and actually re-target site visitors which skyrocket the overall conversions.
To get started, create freebies and offer it on your website.
Then, add mailerlite forms or use OptinMonster through which your free resource will be sent to subscribers as they sign up with the mailerlite form.
Here are few forms I created with Mailerlite;
Click this post to see this embedded form live on my blog.
Look at this form where I offer a freebie;
Here’s one important thing.
There are so many places to put email forms on your website. But, the best practice is insert your email forms in the places where you get the best conversions. It can be in-line form that you place in between the content or maybe, a full-screen form.
In a separate post, I explained 7 best places to insert your email forms to grow your email list.
3- Manage subscribers
In mailerlite, it’s easy to create different subscriber groups and divide them into segments. If you want, you can send a specific campaign to a list of subscribers who are only interested in product updates. Additionally, you can sort out all the subscriber details including the statistics of each subscriber.
4- Email Campaigns
Mailerlite allows four different types of campaigns;
- Regular campaign: This is for normal campaigns.
- A/B split campaign: It allows to test different campaigns and see which one performs better.
- Auto Resend Campaign: This specific option automatically resends a campaign to all those subscribers who did not open the first email.
- RSS campaign: This feature connects website RSS feed with mailerlite that can be used to automatically send emails to subscribers and get them notified whenever you publish something new to your blog.
Depending on your email campaign, you can design your first email. Mailerlite further gives the option to use the existing templates, drag and drop builder or rich text editor.
You can test and try all the content editors to design email newsletters for your blog.
Automation is another brilliant feature of mailerlite. With this feature, you can actually send freebies to your subscribers and send them an automated email series.
Set up a workflow and it will automatically send emails to a specific subscriber group of interest.
Here’s an example of an automated series. I create a free email course where I teach new bloggers how to start their own blogs and make it profitable from day 1. This course is really amazing! And, I’m astounded by the response.
Basically, when a new person signs up they will receive 7 emails from me, one every day. Each day will have a new lesson on blogging, and this course will eventually teach them to become a profitable blogger. Many new bloggers have taken this course to start their own blogs! Anyone can create an automation series and send emails automatically on set times.
Below is the form to start taking blogging lessons every day.
Click the image to visit the landing page.
If you are a food blogger, you can send a series of recipes to new subscribers. If you’re a motivational blogger you can send quotes for 21 days.
One thing more.
As you start sending campaigns, and workflows you can always track the activity. It shows the email click through the rate and the overall activity on your email campaigns. You can then identify the active subscribers etc.
Few more helpful posts;
READY TO BUILD AN EMAIL LIST?
I have just shown you how to start an email list for beginners. Mailerlite is the tool I currently use to send email campaigns, and I definitely enjoy it for a number of reasons. It’s pocket-friendly, easy to use and gives multiple features.
Start with Mailerlite today, and for FREE!
Are you going to build an email list for your blog, and start sending emails?